Mastering Profitability over Popularity

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Mastering Profitability over Popularity Mastering Profitability Over Popularity is an SEO & digital Marketing Coaching program for online business owners.

Happy Monday!Still working on your online business? I sure hope so!Just posted a new blog featuring Inner Circle member ...
28/10/2024

Happy Monday!

Still working on your online business? I sure hope so!

Just posted a new blog featuring Inner Circle member Katie, owner of Mudd House Mercantile! The blog, titled “How Mudd House Mercantile Started Ranking for Sustainable Goods,” shares the exact steps she took to increase her ranking.

Katie joined the membership on June 3, 2024, migrated from Squarespace to Shopify within the first few weeks, and began optimizing her store by early July. Remember, you don’t start ranking in Google overnight! Katie put in the work, optimizing her site of over 150 products, and it took a couple of months before she could submit her sitemap so Google could recrawl and index her site. Now, about four months in, Katie has made over 30 sales—a solid start by any standard. Check out the blog to see how she did it!

See the comments!

08/10/2024

Are you seeing 'How to' Queries? If you’re seeing a lot of "how to" queries in Google Search Console, it’s a great opportunity for you to capitalize on that traffic without risking keyword cannibalization.

For example, one of my Inner Circle members, Stephanie, the owner of the Self-Care and Mental Health apparel brand Healed-ish has a substantial number of "how to" queries displayed in Search Console. See how she can leverage these queries to increase her traffic!

See the comments to learn more!

In case you didn't know!The #1 position gets 34% of the organic traffic, meaning that if you currently command the #5 ...
23/09/2024

In case you didn't know!

The #1 position gets 34% of the organic traffic, meaning that if you currently command the #5 spot, you could see a significant increase in traffic simply by moving up one position.

The #1 position in Google is worth more than the combined traffic of positions #2- #5. However, it's important to keep perspective; while the jump from #11 to #10 might not seem like much, it actually represents a 143% increase in traffic.

Yes, even small improvements in your position can have a big impact on your traffic levels.

See the comments!

20/09/2024

If you didn't know, universities offer resources and host events for alumni entrepreneurs through their alumni relations or career services programs. They offer free or low-cost promotional opportunities including features in newsletters, spotlights on their website, or speaking opportunities at events.

For instance, Harvard Business School and Yale School of Management leverage their alumni networks for co-marketing, webinars, and business partnerships. Sweetgreen, founded by three Georgetown graduates, used their university for early funding and partnerships.

During Mastering P.o.P's Zoom call on July 21, 2024, we discussed leveraging universities for business growth, which inspired us to add a "Universities" section to our Partnership Course.

It’s great to see Inner Circle Member, Soleil taking full advantage of this opportunity—even though she didn’t graduate from the school or college! She mentions this in the video!

See the comments!

20/09/2024

Are you re-engaging with your audience?

Offers like gift cards, same-day delivery, refer-and-save deals, free trials, and product demos never go out of date, right? Well, start effortlessly duplicating and sharing evergreen content with your audience.

Take a look at Flower Power Packages evergreen push notifications!

We hope it inspires you to start implementing this strategy. No matter if you’re a product or service-based business, this approach is important for growth.

See the comments!

20/09/2024

I hope everyone is still link building!

Link building is getting other websites to link back to your site. Why do you want a website to link back to you? You want other websites to link to you because it increases your credibility and helps you rank higher in search results, making it easier for people to find you.

Here’s one old but proven link building strategy:
See the comments.

11/09/2024

It’s always a pleasure connecting with M.P. Inner Circle members one-on-one. During a call with Mudd House Mercantile, we discussed social media, and she asked what she could be sharing to become more active and attract potential collaboration partners. It got me thinking—there’s so much she, or any of us, could be posting! So, naturally, I decided to put together a list of content ideas to inspire everyone. I also created "Highlight" sheets.

As online business owners, we need to get creative and think outside the box when it comes to engaging our audience.

If we want to start collaborating with brands and tap into their audience, it’s important to show them that we’re active and engaged on social media (B.O.P.A. - Borrowing Other People's Audience). We need to show that we’re serious about our business, brand, customers, and potential customers.

Demonstrating an active social media presence shows our commitment to not only building strong partnerships but also highlights that we have a brand worth aligning with.

See the comments to get access to the list! List is available for all. 😁

11/09/2024

I hope everyone is still link building!

Link building is getting other websites to link back to your site. Why do you want a website to link back to you? You want other websites to link to you because it increases your credibility and helps you rank higher in search results, making it easier for people to find you.

Here’s one old but proven link building strategy. See the comments.

26/08/2024

Congratulations, Susanna Anderson McPhaull, owner of A Perfect Shirt on installing DropInBlog! Susanna sells empowering shirts with sayings, including Black history shirts, Juneteenth shirts, and HBCU apparel.

If you missed our DropInBlog post here on Facebook, be sure to check it out—I posted it a few weeks ago.

The main purpose of this post is to quickly discuss how to choose the right blog categories for your online business. Choosing the right blog categories is key for SEO, whether you have a service-based or product-based business. Categories aligned with your target keywords help search engines understand your site, increasing the chances of your content showing up in search results.

Just FYI.... Susanna has not published her new blogs yet.

See the comments.

26/08/2024

Online business owners, are you optimizing for your suppliers' or partners' names?
No matter if you run a product or service-based business, optimizing for your suppliers' or partners' names can be a smart strategy. First, determine if it suits your business. If so, use tools like Keywords Everywhere, Google and Search Console to find name variations.

For example, Katie, the owner of Mudd House Mercantile, created collection pages by leveraging her suppliers' names, like "Good and Well Supply Co." With Keywords Everywhere, Katie can identify keyword variations and incorporate them into her pages. She can also use Google Search Console to find and add more variations.

Please see the comments.

Is anyone still blogging out there? I sure hope so! I want to quickly show you how to cover your SEO bases so you can bl...
30/07/2024

Is anyone still blogging out there? I sure hope so! I want to quickly show you how to cover your SEO bases so you can blog with confidence, knowing you're not just writing for humans but also for search engines.

Have you heard of DropInBlog? Probably not. 🙂 Well, DropInBlog is Modern Blogging. Modern blogging is basically the practice of creating and sharing content online in a way that’s engaging, visually appealing, and optimized for search engines. It involves using multimedia elements like images, videos, and audio, integrating social media for wider reach, and focusing on SEO to guarantee content is easily found by search engines and users alike.

I just published a blog post about the app that Mastering P.o.P's Inner Circle members are using. The blog features a video showcasing a snippet of one of our recent Zoom calls and the backend of DropInBlog. Want to showcase your products within your blog content? DropInBlog can do that! Having issues with writing optimized content? DropInBlog has you covered. Check out the post and let me know your thoughts!

See the comments.

Let's give a big congratulations to Mastering P.o.P's Inner Circle member, Susanna Anderson, the owner of A Perfect Shi...
29/07/2024

Let's give a big congratulations to Mastering P.o.P's Inner Circle member, Susanna Anderson, the owner of A Perfect Shirt, for being featured on ABC Channel 7! In her spotlight segment, Susanna shares her inspiring journey to small business success.

See the comments.

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