Cellr

CONNECT. ENGAGE. GROW. Software to connect physical products, to digital experiences, at scale.
🌏 www.cellr.co

10/21/2025

Where has the year gone?

It was only October last year that was in Denver, Colorado, driving event attendees into venues with digital rewards at the !

Beyond 'working' at the US' largest consumer beer festival, we were able to connect and learn from amazing people across the beer industry like our mates at the , , , , and the .

It’s a shame we missed GABF this year, but we'll be back real soon Denver. There is still plenty of work to do to connect brewers and taprooms to their customers, unlocking customer LTV growth, loyalty and more.

(Plus, we need to get back for a game at with and !)

04/28/2025

It's so awesome to be back in the US with our friends at . and the , activating the Craft Brewers Conference in .

Kicking off with the pre party at .

Beer. Grateful Dead. And Beer Robots 🤘😎🤘

12/27/2024

On the Twelth Day of Xmas, Cellr Gave to Me… Big Plans for Next Year!
Cellr is gearing up for exciting launches in 2025. Stay tuned – the best is yet to come!

12/26/2024

On the Eleventh Day of Xmas, Cellr Gave to Me… A Private Island Dream!
CBCo Brewing thrilled beer lovers in November with a Cellr-powered promotion offering the ultimate prize – a private island getaway!

Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!

12/25/2024

On the Tenth Day of Xmas, Cellr Gave to Me… A Festive Biergarten!

At the Great American Beer Festival, Cellr’s digital platform drove attendees to Prost Brewing’s Biergarten with BOGO offers!

Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!

12/24/2024

On the Ninth Day of Xmas, Cellr Gave to Me… Daily Beer Prizes!
Margaret River Beer Co.’s Criss-Cross collaboration beer gave customers daily chances to win merch, beer, and more in September!

Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!

12/23/2024

On the Eighth Day of Christmas, Cellr Gave to Me… Sweet Anticipation!

Cinnabon launched in WA using Cellr’s connected platform, sparking excitement with a competition for eager fans!

12/22/2024

On the Seventh Day of Xmas, Cellr Gave to Me… Beer & Fireworks!

Fifty West lit up July 4th with limited-edition Crowlers linked to free fireworks offers, creating an explosive holiday experience!

Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!

12/21/2024

On the Sixth Day of Xmas, Cellr Gave to Me… Father’s Day Cheers!

Prost Brewing connected with beer lovers by releasing 2,000 “Prost! Papa” cans, unlocking branded prizes for Father’s Day!

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Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!
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12/20/2024

On the Fifth Day of Christmas, Cellr Gave to Me… A Celebration of Beer & BBQ!
Cellr amplified the Adelaide buzz with an instant-win competition that thrilled craft beer fans in May!

Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!

12/19/2024

On the Fourth Day of Christmas, Cellr Gave to Me… Loyalty Without Limits!

At April’s Craft Brewers Conference, held in Las Vegas Cellr debuted its POS-free digital loyalty system, redefining rewards with QR codes!

Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!

12/18/2024

On the Third Day of Christmas, Cellr Gave to Me… Millions of Connections!

Chinet connected millions of packages across the USA with seasonal content, that delivered joy to consumers beyond the label!

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Cellr had an incredible 2024 filled with innovation, partnerships, and milestones. To reflect on an amazing year, we are unwrapping 12 months of achievements in the theme of the 12 days of Christmas!

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http://cellr.co/

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About us

At Cellr we're on a mission to simplify producer verification. With around 20% of the world's wine considered to be fake, we knew we had to do something about it.

Are you ready for the connected consumer? Because our connected packaging solution is hands-free for wineries, they can focus on what you love: making great wine.

Our solution integrates our own bespoke, patent pending wine capsule technology in a covert, tamper-proof lid. With Cellr, nothing changes in the bottling process, so it is virtually hands-free for producers.

We then create unique, digital twins of each and every bottle that rolls off the production line using globally trusted protocols and secure, encrypted records.