We have helped dozens of cannabis operations navigate the ever-shifting waters of marketing in a brand new industry. Despite its unique position in the market cannabis doesn’t sell itself. Gone are the days when you could just pop up a shop and instantly profit from your grow operation. In a market that is fully inundated with choices and brands, it is difficult to stand out. Many cannabis operati
ons struggle to keep their head above water because they fail to identify their key differentiation. After all, cannabis is cannabis, you can’t just slap a clever leaf or name on your sign and hope that the consumer is going to choose you, let alone stay loyal to your brand. How do you rise above the smoke? You create consistent, creative messaging that tells your unique story and engage the consumer in your culture. There isn’t just one profile for cannabis users and your marketing efforts should reflect that. Are you reaching out to the right audience? Are your marketing efforts falling short of your expectations?
