Close On Social (2026)

22/03/2022

Here are 3 tips to use to build your online community in order to capture leads:

Just posting your stats and all your “Just Solds” isn’t going to cut it. Do you notice that those kinds of posts don’t have as much engagement as posts with photos of yourself?

Social media is a platform for CONNECTION and being SOCIAL. People do business or give & take referrals with people they know, like and trust.

Not everyone may be in the market to buy or sell at this time, but if you can connect with them by getting to know each other - Guess who they will think of the next time they are ready? Or perhaps refer you to someone who is in the market?

Here are 3 TIPS to build a community on Instagram:

🌟Use the 80/20 rule when it comes to posting personal content for people to learn more about you vs. sales content. 80% of personal content such as your interests, hobbies, values, or something about yourself that others will resonate with.

🌟ENGAGE BACK with your audience. Studies have shown that only 11% of real estate businesses respond back to the comments they receive on IG?! Let’s increase that stat!!
Not only does engaging with your audience build a trusting relationship, it’s also good for the algorithm and will boost your content to be viewed by more people.

🌟Give valuable content that your ideal clients what to learn about. Think of the most common questions you get asked and share the answers with your community. What common problems do your clients run into? Share the solutions!

Hi! I’m Kristine - 15 year real estate developer turned IG strategist and manager for busy real estate professionals.

I’m also a community and connection builder both online and offline at who knows the importance of connecting with your audience in order to grow your business.

SAVE this post to use this online community building tips in order to grow your business online in order to capture leads!

14/03/2022

Should you have a private or public account, or both?

Private accounts:
If you want to post some real estate content into your personal page, here is why a private account won't work:

📱Only the people following you can see your posts.
📱Your posts, stories or reels (even if you tag someone) won't be seen or able to be shared to other accounts to promote your post.
📱No use using hashtags, because your post won't be seen in any hashtags.

If you don't use your Instagram account for your real estate biz, and you only want to pick who can see your posts. Then a private account is perfect!

Public Accounts:
If you want to post about your real estate business, but want to keep your private life private - then create a new business page and make sure it is public.

A business instagram account is more successful when people can see a face and personality behind the company/brand. You don't have to share EVERYTHING about yourself, but I'm sure you can find somethings to share publicly. Share things besides real estate that people can resonate with.

For example: Share your favorite books, podcasts, restaurants, things to do in your City, etc.

Public accounts allow your posts to be seen outside your network to increase your visibility and reach through various strategies such as hashtags, sharing, reels, engagement and so much more!

SAVE this post or SHARE this with your team or colleagues.

If you're too busy running your real estate biz and have no time for social media - give me a call! That's what we're here for!

13/12/2021

Join me LIVE today over on my other page at 11am MST where and I will be launching my new website LIVE!

We’ve seriously been working on this website since the summer. I still feel I need to make edits but enough is enough, my perfectionism and procrastination need to be kicked to the curb…

If you’ve been wondering what the heck I even do for a living, then you’ll want to check out the site. 😜

All the information for Close on Social IG Agency for Real Estate Pros will be on there.

At 11am MST, www.kristinekmunro.com will be launched! 🚀💫 Link in Bio after the LIVE to click on the new Website!

Please come for a visit and tell me what you think! 💕

📸:

29/11/2021

Here's how you get people to stop scrolling and read what you have to say:

Use a HOOK LINE🪝

The first 2 lines of your caption should create curiosity to entice readers to hit that "more" button to continue reading.

Here are some examples:

🪝The secret to getting multiple offers on your home...

🪝The mistake I learned the hard way when we built our first home...

🪝3 tips to staying under budget with building a new home…

For other hook like ideas, just pick up a magazine tailored to your ideal client - Like Home & Garden or Luxe interiors & Design
Notice the headlines on the cover of the magazine. Those are hook lines to entice you buy the magazine and read more.

🔑 The key is to start with an attention grabbing sentence, then add in a common question, desire or fear that your ideal client has.

You can also add a hook line within the photo like I did here in this post.

If you’re still reading this far then my hook line was successful.😉

SAVE this post to come back to for hook line ideas!

25/11/2021

2 yrs ago was the last time we took a family photo b/c of the traumatic experience when Jason, sat in geese p**p 10 minutes into the photo shoot. 💩😳 Oh, and wearing cream colored pants. 😂

We can laugh about it now, but trust me when I say it wasn’t funny at the time.

We managed to continue with the hour long photo shoot, with distracted kids, the smell of p**p, and Jason asking the photographer to just photoshop a smile onto his face. 😂

Well it makes for a good memory, and we will have this story to tell at family dinners for the rest of our lives. ❤️

So much to be thankful for! Happy Thanksgiving from our family to yours!

📸: - this story never gets old 😉

11/11/2021

Why YOU need to personalize your brand…

Your BRAND is:

YOU.
How you make people FEEL.
Your UNIQUE personality.

SWIPE >> to see why it is imperative you personalize your brand.

After I got out of the real estate biz is when people started sharing what they really thought about real estate pros… stuffy, too serious, boring…. WOW.😳

But that’s a perception of the industry, and YOU do not have to fall under those characteristics in order to portray a professional reputation.🙅🏻‍♀️

Show your face, and your personality!
Don’t take yourself so seriously.
Have fun!💃🏻

How do you want people to FEEL when they think about working with you? Think of the emotions you want to instill in your content, and let that shine through!🌟

We’re all unique in our own way, and YOU will ATTRACT your people with your own VIBE.

Tell me a quirky, weird, or unique quality about you in the comments!

I’ll go first: I’m obsessed with musicals. I used to lock my friends and family in a room to sing musical tunes and make them listen to me!
🗣🎶

Now your turn, Go! 😉

📸:

13/10/2021

How to increase your reach so that more than 4% of your followers will see your content:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲 Keep them your your post longer:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Carousel posts - You can use up to 10 photos/graphics/videos in a post feed. The more they swipe, the longer they stay. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hook line - If the first 2 lines of your caption invites your audience to click “more” to read further, congrats! They’re sticking around longer to read the full post. 🙌⠀⠀⠀⠀⠀⠀⠀⠀⠀
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📲 Create engagement through Shares, Saves, Comments, and Likes:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Create shareable & savable content through educational, inspirational or entertaining posts. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Encourage engagement by asking questions in the comments, replying back and continuing the conversation. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The longer people are on your page, and the more engagement you have, the powers at be at Instagram will blast out your content to more people. 💥⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Which one will you try next? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you found this helpful, please save and share this post with your real estate colleagues so that more women real estate pros can grow thier businesses by capturing more leads on social media! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💞Kristine ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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12/10/2021

The secret to grabbing people’s attention with your posts is…..⠀⠀⠀⠀⠀⠀⠀⠀⠀
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HOOK LINES. 👆👆⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The first two lines (your hook) of your caption will determine if your audience will click “more”, to continue reading. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Otherwise, people usually scroll on by….⠀⠀⠀⠀⠀⠀⠀⠀⠀
Don’t you? 🤔⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are 3 ways to get great hook line ideas:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🪝Check out industry magazines that your ideal clients read: Home & Country, Good Housekeeping, House Beautiful, Magnolia Journal, etc. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Notice how magazines use headlines to grab attention so that people will want to read what’s inside? Same deal for your posts. 😉⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🪝 Think of the FAQS or the common problems your clients ask you about. Answer these questions or solve these problems in your hook line. Starting with:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The secret to….⠀⠀⠀⠀⠀⠀⠀⠀⠀
How to….⠀⠀⠀⠀⠀⠀⠀⠀⠀
5 tips for….⠀⠀⠀⠀⠀⠀⠀⠀⠀
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🪝 Go to the pages you like to follow. Start noticing which hook lines catch your attention that make you want to read more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Let me know which hook line you will use first?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you found this helpful, please save and share this post with your real estate colleagues so that more women real estate pros can grow thier businesses on IG!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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💞Kristine ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Close On Social

22/03/2022

14/03/2022

13/12/2021

29/11/2021

25/11/2021

11/11/2021

13/10/2021

12/10/2021

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