https://linktr.ee/IlluminEssenceCreations

IlluminEssence Creations, Denver, CO (2026)

06/17/2026

PSA: your entire marketing strategy shouldn’t rely solely on social media 👀🔥

Especiallyyy if you want to enjoy more of your life OFFLINE this summer.

(Don’t we all? 🌊🌞🥂)

Y’all already *know* I’ll talk forever about how important it is to build your online presence outside content, so obvs I absolutely loved having Julie Ostmeyer on The Unfiltered CEO Podcast to talk allll about it!

We had a juicy conversation packed with practical tips for building marketing assets you actually own - from email lists, websites, and Pinterest to collaborations and passive income - so your business can keep working even when you’re not 😎

This week’s episode is a great reminder that while social media can absolutely be part of your strategy, it shouldn’t be the ENTIRE strategy...

Building assets you own creates more stability, more freedom, and more opportunities for your business to grow long-term 🙌🏻

In this episode, we talk about:
◈ How Julie got started with email marketing and creating email bundles
◈ What email bundles are and how they can help grow your audience and email list
◈ The difference between renting your audience on social media versus owning your audience through your email list and website
◈ How Pinterest works as a long-term marketing tool and traffic source
◈ How to nurture, provide value, and convert subscribers through email marketing
◈ Tips for writing subject lines that actually get opened
◈ Why testing and experimenting is one of the best things you can do in your marketing (and business)
◈ Where to start if you don’t have an email list at all
◈ Finding bundle opportunities and growing your audience through partnerships
◈ How to show up on Pinterest even if you’re not in a visual industry
◈ Easy ways to repurpose and cross-post content to Pinterest
◈ The myth of the “magic pill” that will suddenly grow your business
◈ How Julie’s client acquisition strategy has evolved throughout her business journey
◈ The importance of creating multiple pathways for people to find and connect with you
◈ Why coaching can accelerate your growth and help you see yourself more clearly

Stream on Spo

06/16/2026

Let’s be real, most of us don’t need to do MORE in our businesses → we need a fu***ng nap, a nervous system reset, and a weekend away from our laptops 😅

Cause I don’t know about y’all, but when something feels “off” in my business, my brain immediately jumps to doing the mostttt...

More content.
More work.
More pressure.
More forcing.

We tell ourselves we’ll “figure it out along the way.”
That clarity will “magically appear” if we just keep moving.

But sometimes (or maybe all the time?) the problem ISN’T that you’re not doing enough. Cause, girl, we ALL know you are.

→ It’s that you’ve simply outgrown the season you’re in 🔥

And no amount of hustling, overthinking, or pushing through is going to reveal your next chapter or give you the clarity you need.

Because it isn’t something you force. It’s something you make SPACE for 🌀

That’s a huge part of why I designed this retreat the way I did...

Not as four days of sitting in workshops.
And not as a vacation where we avoid real life either.

But as a chance to step away long enough to reconnect with yourself, your business, your vision, and what you *actually* want moving forward 🫶🏻

Because I have a feeling a lot of women aren’t stuck.

They’re just trying to access their next level from an environment, routine, and version of themselves they’ve already outgrown 💫

It’s time for something different: The Embodied Expansion Retreat

🏔️ July 30-August 2
📍 Breckenridge, CO
🥂 All-inclusive (minus travel)
👯‍♀️ Only 4 spots left
💸 Pricing increases July 2

If your entire body just whispered “oh s**t...” while reading this, you probablyyy need to click the link in my bio 🤍✨

06/15/2026

Honestly, y’all, money mindset has always been the HARDEST for me 🫣

I’ve worked on it for yearsss and it’s still something I bump up against over and over and over again (I have a feeling a lot of you know exactly what I’m talking about).

And what’s funny is that it’s not only there when things are slow... 👀

Sure, it’ll rear its ugly ass head when sales are down or inquiries are taking their sweet time making a decision.

But I’ve actually noticed it shows up even MORE when something good happens (which, like, how rude is that) 😅

A big income month.
A dream client.
An unexpected opportunity.
A large payment hitting my account.

Those trigger limiting beliefs and old stories I thought I had worked through more than anything else.

Because not having money?
→ Been there. Fu***ng DONE THAT 😂 (Most of us have)

But abundance? Having extra? Trusting that more is coming?
→ That’s actually the unfamiliar part. Not just in my mind, but in my body too.

And whenever something feels unfamiliar, our brains love to start telling stories:
“What if this doesn’t happen again?”
“Don’t get too excited.”
“Better be careful.”

So these mindset shifts aren’t things I learned once and “magically” mastered (y’all already know it’s a journey, not a destination)...

They’re practices, reminders, and ways I bring myself back to TRUST when scarcity’s bitch ass tries to run the show.

Swipe through for the shifts that have helped me create more safety, more peace, and a wholeee lot more abundance over the years 💸✨

📌 And save this for the next time you need a little money mindset boost

06/11/2026

Not every retreat (or business or offer) is for every woman. And that’s a good fu***ng thing! 🙌🏻

Because y’all already KNOW this isn’t the space where you’ll be handed a step-by-step plan that tells you exactly what to do and magically solves every problem in your business over one weekend.

I don’t do one-size-fits-all or “this is the only way to do it” bullllls**t (and also, that ish ain’t real no matter what they try to tell you online) 🌶️

BUT if you’ve been feeling that weird mix of:
✨ “Everything looks good from the outside, so why does something still feel off?”
✨ “I know there’s another level for me, but I can’t seem to access it from where I’m at because I keep getting frustrated by the same old cycles.”
✨ “I don’t need to learn more s**t... I need space to actually hear myself THINK and people to talk with about what’s next.”

Then that’s exactly why I created The Embodied Expansion Retreat 🫶🏻

This isn’t a boring ass networking event.
Or a weekend of sitting in a room taking notes you’ll never look at again.

It’s four days to step away from the noise, reconnect with yourself, get supported by incredible women who actually *get it* and create space for whatever your next chapter is asking of you 🔥💫

Because a lot of times, the breakthrough doesn’t come from another strategy.

→ It comes from finally giving yourself enough room to hear what’s been trying to come through all along 🤍

Join us in the Colorado mountains this summer:
📆 July 30 - August 2
💃🏻 Only 4 spots left!!!

Hit the link in bio to make one of those yours 🏔️🥂

06/10/2026

What if you DESIGNED your life with intention instead of just living on autopilot? 👀

Y’all could probably already guess that I loooved this concept .co shared on recently...

Because we so often forget that not only do we get to CHOOSE how to build our lives, but we get to create more SPACE in them too 💫

In this episode, we of course talk about design, websites, copy, and scaling, but we also dive into what it looks like to break the rules, redefine success, and build a business intentionally.

We get into things like:
⁕ Ali’s journey into design, running a design studio for 10 years, & more recently stepping into coaching
⁕ Why strong website copy matters just as much (if not more) as great design
⁕ Navigating the ups, downs, pivots, & evolutions that naturally happen throughout business
⁕ The differences between being a solo biz owner, growing a team, & taking on a partner or co-founder
⁕ The importance of collaboration, community, & having other women to process ideas with
⁕ Ali’s experience building her business outside of traditional corporate expectations
⁕ Why burnout or something going wrong doesn’t necessarily mean you need to burn everything to the ground
⁕ What scaling actually means - and why it doesn’t have to mean more employees, more hours, or more stress
⁕ Increasing profit, creating efficiency, and buying back your time
⁕ Learning to sit with space & resist the urge to constantly fill every moment
⁕ The reality that you don’t always have to be productive

Stream on Spotify & Apple Podcast 🎙️ Link in bio

06/08/2026

One of the biggest mistakes I see people make with mindset work?

Trying to be perfect at it ❌

Creating a 15-step morning routine.
Promising themselves they’ll journal every day.
Meditate every day.
Read every day.
Visualize every day.

And then life inevitably happens...

They get busy and miss a day, feel s**tty about it, and end up skipping the next day too 🫠

And before you know it, they’ve stopped altogether (I’ve been there, boo - maybee more than once, lol).

✨ That’s why I DON’T do mindset work that way ✨

Honestly, I don’t even pretend I’m going to do my mindset routine on weekends or vacation 😂

Trying to do it EVERY. DAY. is just setting myself up for failure or burnout - and that completely defeats the point.

Instead, I know what my absolute nonnegotiables are.

The things that help me feel like ME 🫶🏻

For me, that’s:
→ stream-of-consciousness journaling
→ gratitude list

That’s it. Takes me maybeee 15 minutes.

Most days, I also meditate, visualize, read something mindset-related, or do an embodiment practice.

But if I’m short on time? I skip those things WITHOUT the guilt 🤍

Because the goal isn’t perfection.
→ It’s creating practices you can *actually* sustain longterm.

The mindset shifts that changed my life didn’t come from doing everything “perfectly.”

They came from showing up ✨ consistently enough ✨ for those shifts to become part of who I am.

So if you’ve been trying to build a mindset routine, but can’t quite make it “stick”... start smaller.

What’s your bare minimum?
What’s the version you could realistically do even on a busy day?

You can always add more as time goes on, but if you’re real with it, it makes it a hellll of a lot easier to maintain 💫

Save this for the next time you want to try a new mindset practice!

And let me know in the comments what YOUR nonnegotiables are ↓

06/05/2026

I honestly used to be unsure, worried, or even a little ashamed to share some of these, especially in the business space 👀

Would people view me differently?
Would they judge me?
Would it stop people from wanting to work with me?

I’M not ashamed or hide any of these facts when you meet me in-person. I’m honestly upfront AF (maybe a little too much, lol).

Cause I’ve grown a lot from my people-pleasing, perfectionist era and truly don’t give a f**k what people think about me or my choices.

They’re MINE and I back every one of them 🔥

So it bothered me for a longgg time that I wasn’t sure how or where to share these things in my business - cause I didn’t WANT to hide them. I just wasn’t sure how to go about it.

My first step was opening up on my podcast. Let’s be real, it’s not called The Unfiltered CEO for nothing 😂

And once I was able to do that, have the things I shared received well, and even have people thank me for making space for these conversations - the flood gates opened.

I found my way through (thank god!), and it was yet another step in peeling back the layers of who I was and how I was showing up online to sharing more authentically who I AM 🫶🏻

Closing that gap between who you are and how it’s expressed in your business is my jam.

Andddd part of that is because I’ve done it for MYSELF over and over and over (it’s a constant process of undoing, my boo) 💫

It’s what I support clients with in Magnetic By Nature - at all 3 levels of coaching & support. Hit the link in bio to learn more, and let me know...

Which of these surprised you the most? ↓

06/02/2026

As founders, it can be easy to get caught up in the 684753 things you’re doing and forget how much of an IMPACT you actually have on the world ✨

Not only that, but your impact is probablyyy bigger than you think too - especially if you have a team.

I loved chatting with Amy of for a juicy conversation on where we get into hiring, leadership, and growing a business.

We’re big fans of just fu***ng around and finding out 🔥

But we alsoooo chat a lot about TRUST - trusting other people, trusting yourself, and giving yourself permission to build a business that actually fits the life you want.

We cover things like:
⁕ Amy’s journey from nonprofits to HR professional to founder of a team of 25
⁕ What fractional HR is, how it works, & how Amy supports clients
⁕ Hiring vs. outsourcing and how to determine what’s best for your business
⁕ Managing a team, firing employees, and navigating the realities of leadership
⁕ My experience hiring a team in the past and why my vision for my business has shifted over time
⁕ Showing up as a real human online and in your business
⁕ Business acquisitions - what founders should know and the emotional side of selling your company
⁕ Planning for retirement and why legal, financial, and HR support matter sooner than you think
⁕ How pricing models evolve as businesses grow and technology changes - what that’s looked like for us and how we’re planning for the future
⁕ How to know when it’s time to bring in HR support
⁕ Why information and data are your friends - even if you tend to avoid them
⁕ Learning not to take numbers, metrics, and business decisions personally

Stream on Spotify & Apple Podcast 🎙️ Link in bio.

IlluminEssence Creations

06/17/2026

06/16/2026

06/15/2026

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