Bizblog

10/31/2015

05/21/2013

Seventy per cent of people will seek out reviews about a new business before they book. Translated into Facebook-speak: they want to get to know you first.Consistent, strategic updates on your page that tell them all about you. Establishing your authority and credibility are essential ways of attracting new clients and customers. [email protected]

05/20/2013

One tried-and-tested method to attract fans to your Fanpage is to run a contest that you promote in your business, and which your clients and their friends can only enter via your page. Once you get people to your page, give them a goodreason to ‘like’ it. If you are running a contest on your page, you can block people from entering until they ‘like’ the page. [email protected]

05/19/2013

The first obstacle in attracting new clients on Facebook is getting your page in front of them. Promoting your page in your business, in all marketing activities such as email marketing and on your website helps drive traffic there. Investing in Facebook ads can also be an affordable way to attract more people to your page. [email protected]

05/18/2013

No matter what clients are considering‘buying or trying’ they go through a journey before they making the leap. This journey has long been documented by marketing experts. On Facebook the journey may look different, but it’s not. It’s the standard cycle of ‘awareness’ through to ‘purchase’; from fan to client. [email protected]

05/05/2013

"There are a million things we do every day that make us feel like we’ve worked hard and accomplished something. Social media is one of them. Today your social media team connected with lots of people, and you drove conversation and awareness. People commented and you commented back. Did anything get sold?"

05/04/2013

"The difference between a billboard and social media marketing is that if you talk to a billboard it can’t talk back. Billboards can’t have conversations, answer questions or talk you into doing stuff. They can make you aware of something, but then you have to go somewhere else to learn more... like a website, call a number, or Google it. Social Media gives you direct contact/conversations with potential customers."

05/03/2013

I'm shocked when other social media marketing firms tell their clients that social media marketing isn't about sales. Then they try to "sell" the concept that social media is about community, interacting with people, showing the human side of your business. People will tell me how many "friends" or "fans" they have, and how many "Likes," shares, and comments they have. But, what about sales? Marketing is designed to influence the consumer to buy products or services. You have a captive audience. Use social media marketing to make the consumer not only aware of your product or service but aware of how they can get it and the reasons why they should buy it.

05/02/2013

SHARK TANK BUSINESS TIPS: Little Companies Always Move Faster. The big guy may have the corner on money but the little guy usually has the corner on creativity. Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours. Barbara Corcoran

10/26/2011

http://mashable.com/2011/10/09/recruiters-prefer-facebook/

While employers continue to use LinkedIn for recruiting -- especially for executive positions -- they prefer interacting with students and graduates via Facebook. Here's why.