Après Creative Group

09/29/2026

Last Friday, we celebrated the grand opening of The Scout in Frisco, Colorado, bringing 54 new workforce homes to the community! 🏔️

We had the opportunity to shape The Scout from brand strategy and naming to visual identity and its application throughout the property. Seeing that work come to life in a place people now get to call home made this one especially meaningful.

Special thanks to The NHP Foundation, Middle Income Housing Authority, the Town of Frisco, Colorado Government, Summit County Government, Colorado, and all of the partners who helped bring The Scout across the finish line!

09/28/2026

Even your digital spaces can convey a sense of welcome and create human connection. Knowing how to balance digital tools with human needs is an art all multifamily marketing teams need to master.


https://ow.ly/rMnt50ZOtVk

09/24/2026

A recent conference focused on AI in multifamily revealed that renters want AI tools in the early stages of their search to reduce pressure and uncertainty. Human interaction matters more in later stages. We can help you find the right balance and message.

Former SpaceX engineer turned leasing agent and now Zuma cofounder shares brutal truths about AI in multifamily at the 2026 AIM Conference.

09/23/2026

It started with a mood board. It ended with a brand built to belong in Phoenix. 🌵

We love seeing that first spark of creative direction make its way through an entire identity, from an idea on a screen to a brand preparing to live out in the world. Swipe to see how The Felix evolved from mood board inspiration to a fully realized brand identity!

Client: The NRP Group
📍 Phoenix, Arizona

09/22/2026

Selling a sense of lifestyle, home and belonging means your branding needs to represent real humans -- both on-screen and off. Digital tools can improve your reach and efficiency, but know how to balance them with personal elements.


https://aprescreative.com/digital-marketing-in-multifamily/

09/17/2026

We have a type. Literally.

We’re font nerds! A good typeface can inspire an entire brand direction, and lately, these six have been living rent-free in our heads.

01 Karl: bold + quirky
02 Montu: editorial + elegant
03 Quador: classic + commanding
04 Amandine: earthy + refined
05 Aukio: artistic + airy
06 Monotalic: playful + unexpected

Which one deserves a spot in your font folder? Drop a comment below 👇

09/16/2026

Multifamily marketing decisions go beyond a few clicks of a button. You need to balance efficiency and ease with warmth and belonging. A human touch matters -- as does multifamily expertise that no AI can recreate.

Digital marketing in multifamily requires finding the right balance, which will result in a more authentic experience for potential renters.

09/15/2026

Your multifamily community includes people in all stages of life and with a wide variety of interests. To help them feel like they truly belong, think about creating different community events and also consider how they are represented in your branding and marketing.

Inclusion and belonging in multifamily can become the key differentiator for residents who sign and renew leases with you.

09/12/2026

A brand tied to place. ⚓

For Karrick Apartments, the story began with Downtown Kenosha’s lakefront—and a name inspired by the carrick knot, a maritime symbol of connection, strength and continuity.

From identity to environment, that idea became a thread woven throughout the property. The signature knot and Karrick branding move beyond the logo, appearing throughout the interiors, architectural details and resident experience to create a brand that feels inseparable from its surroundings. We visited Karrick on-site in Kenosha to see the identity in action and how a brand rooted in local history can help shape the next chapter of a neighborhood!

Client: Cushman & Wakefield

📍 Kenosha, Wisconsin

09/10/2026

A resident who isn't into the pool party or happy hour scene might feel more welcome at a book club or intimate cooking experience. Change up your community-building strategy to help all residents feel at home and welcome.
https://ow.ly/xuhS50ZHq28