Social Spell

05/30/2016

The way we see it...

05/20/2016

Fascinating. The Wall Street Journal has spliced Facebook news into liberal and conservative. If you get your news mostly from social media, the type of swing on the news you see depends on who you are following.

See Liberal Facebook and Conservative Facebook, Side by Side

05/17/2016

Engagement is one of the biggest pieces of social media management. And it's often ignored.

"For years, Sprout Social has been touting the benefits of social media engagement for brands’ bottom lines. Unfortunately, most businesses continue to use social as a promotional mechanism instead of a two-way communication channel. Case in point: Brands send 23 messages for every 1 consumer response."

This data report looks at consumer expectations on social media compared to the behavior of brands across 15 industries worldwide.

05/12/2016

When you are one of the most recognizable brands in the world, why rebrand?

Because you're owned by Facebook and you can do what you want, of course!

Instagram introduced a brand new icon and really nice black and white app redesign today. In the case of the icon, it's one case where the word "finally" is truly justified; Instagram spent years...

05/06/2016

Spot on.

"What often gets lost is the fact that good storytelling is potent stuff. It has the power to make people want to believe and to belong, which is the goal of all storytellers. We're all selling something, be it an idea, an exploration of the human condition, or say, a vacuum cleaner. It's no mistake perhaps that good stories often create products."

On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with as the answer inevitably leads to more questions. "I'm in content" is clearly a nonsensical thing to say.

05/02/2016

You've heard of mentor whiplash, right? How about creating a network of allies and trusting your gut instead?

Doing without a mentor can teach you to trust your gut instincts and build a broad network of allies.

04/30/2016

"Don't get in the way of what consumers want, be what they want."

Scott Donaton You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do.

04/29/2016

When talking social media marketing, the results and KPIs are measurable. They're just not always directly numeric.

Engagement has been a major piece of social marketing ever since we were tallying Likes, comments, and shares manually. It’s a staple because it’s a constant. It’s been what we could measure since social was new, so it became the baseline for our entire measurement practice. But CMOs and business le…

04/28/2016

Online contests are an excellent way to engage your audience. Read about that and other reasons why social media is... well, social.

As a community manager, I am a firm believer in the importance of engagement . It’s the reason why social media is social. It’s why social media isn’t tradition...

04/27/2016

Good tips for watching after your brand!

We live in a different world today. We live in a world where it is now critical to monitor our brands. Whether that brand is a Fortune 100 company, a coffee shop, or a teen about to enter high school.

04/26/2016

Our friends at Mighteor have it right:

"Your message, your voice, the reason you wake up every morning - that’s the beginning of something brilliant. This helps us to not just find the best narrative possible but to tell the most authentic story possible.

At the end of the day, it’s about making an impact."

It takes a brave person to walk away from the way things have always been done. That’s especially true when it comes to marketing and advertising. For decades, companies big and small have used...

04/25/2016

Did you know that there are (at least) 20 different cognitive biases that go into decision making? What does this have to do with marketing? Check out the latest from the Social Spell blog:

First of all: welcome back to the Social Spell blog! It’s been a minute.