Lisa Suazo - Digital Marketing & Success Strategist

05/20/2026

🚨 Big news, real estate friends! 🚨

ChatGPT has officially opened the door for local businesses to advertise directly within its platform.

What makes this different?

Unlike most social media advertising, where you’re interrupting someone scrolling through their feed, ChatGPT users are actively asking questions and looking for solutions. That means the intent is already there.

Even more interesting? We’re still in the early days.

Opportunities like this don’t come around often. Early adopters of platforms like Zillow Premier Agent, Google Local Services Ads, and Google Business Profiles gained a significant advantage by getting in before everyone else.

One thing I appreciate about ChatGPT’s approach is that it still provides the helpful answer and recommendations users expect. The ad simply appears as an additional option within the experience.

Will this become a meaningful lead source for local businesses? Only time will tell!

But if you’re a real estate professional, lender, or local service provider, it’s definitely something worth paying attention to.

Curious how it works or whether it makes sense for your business?

DM me, and I’m happy to share what I’m learning or schedule a time to walk through it together.

05/19/2026

When someone asks AI a real estate question… where do you think that answer comes from? 🤔

More and more, it’s coming from YouTube.

Your videos aren’t just content, they’re now part of the information ecosystem that AI tools are learning from.

But here’s the key…

Your content has to be clear, specific, and searchable.

That means:
✅ Titles that match the exact questions people are asking
✅ Videos that clearly answer those questions
✅ Descriptions that reinforce and explain the topic

When those three pieces align, AI can actually understand your content.

And that’s what helps you become more visible!

If you want help building a video strategy that supports this, I’m always happy to talk it through. DM me to schedule a time to chat!

05/07/2026

What if you want the visibility benefits of blogging but don’t have a website yet?

You don’t have to wait.

LinkedIn Articles can act as your starting point - a place to share educational content that’s searchable, helpful, and aligned with how people are asking questions today.

And here’s what’s important to understand…
Content on LinkedIn is indexed by Google and is already being referenced in AI-generated answers.

That means what you publish there can directly impact your visibility!

If you’re not sure what to write about, keep it simple:
Start with the questions your clients already ask you every day.

Clarity creates visibility. And visibility builds trust.

04/28/2026

82% of consumers are now using AI tools like ChatGPT when searching for real estate. 🤯

That’s a shift worth paying attention to.

Most of those searches fall into three categories:
• Properties
• Process
• Professionals

If you want the best chance to show up in those conversations, your content needs to support all three.

That looks like:
🎯Listing descriptions that clearly answer what buyers are looking for
💡Educational content that explains how the process works
📲 An online presence that is searchable and builds trust and credibility

This isn’t about doing everything.
It’s about being intentional with what you create.

When this content aligns with how people are searching, you become easier to find… and easier to trust.

If you want help building a strategy around this, send me a message. We can map it out together.

04/16/2026

This is a great blog article from our partner Optimize5 about how ChatGPT uses your Google Business Profile to help your visibility in AI search. so often people think "Google is dead" when it comes to AI search, but on the contrary...AI search USES Google to help it find the information it's looking for.

Your Google Business Profile helps shape how your business is evaluated and described when people look you up using AI tools like ChatGPT. Learn what actually matters.

04/05/2026

Happy Easter to you and yours!

03/16/2026

A lot of people believe confidence is something you have to FEEL before you take action.

I love this quote by because it destroys that idea and shows that confidence is really much simpler than that.

It's just the willingness to try.

Try the video.
Try the marketing strategy.
Try the new idea.

You won’t build confidence by waiting for it.

You build it by taking small steps that prove to yourself that you can.

Sometimes the bravest thing you can do for your business is to simply start. 💜

01/22/2026

I’ve been seeing the trend of people posting photos from 2016, so of course I had to scroll back to see what that year looked like for me!

That was the year I was working on the content marketing team with the incredible "Ladies of ListHub", watching my baby sister get married (and planning her bachelorette party 🥂), building a side business as a health coach, and saying yes to an unforgettable all female coaching retreat in Bali.

What stands out most looking back isn’t just the experiences. It’s remembering where I was that year and how much I was learning, experimenting, and saying yes to growth. 💫

Funny enough, that same curiosity, growth mindset, and love for helping people is still at the heart of what I do today! It's just in a different form in a different chapter. 🩷

What was 2016 like for you?!