11/05/2022
AS SEEN IN:
According to Fayetteville Road’s research, over 70% of returns are due to poor fit, contributing to nearly $62 billion worth of shoes and apparel being sent back, in addition to $50 billion worth of dead inventory — items that never made it home with the customer at all. For women of color, it’s the lack of immersive consumer experiences and personalized marketing and Research and Development (R&D) measures that largely contribute to their issues with fit and product engagement across the sector.
Understanding the common complexities of their consulting and the sometimes siloed structure of corporate retail organizations, Couch and Hicks utilize customized playbooks that they leave behind to ensure the entire organization has the necessary tools and resources to benchmark their success.
Thank you to for the coverage
