RE Marketing

10/09/2017

Be picky about who you choose to do business with!

07/17/2017

"Branding doesn’t always have to be a grind. There are ways to delegate and automate your branding activities for optimum efficiency and results. That’s why I’m excited to bring you this list of branding hacks for real estate professionals. You should desire to be productive in the shortest possible amount of time.

When I write about “hacks” I’m not talking about a bad golf swing (though I know about that all too well). Hacks are new ways or shortcuts for doing something. Growth hacking has become all the rage and growth hacking strategies can certainly transform your real estate business. In this article, I’m presenting new and improved ways for you, the real estate professional, to promote and grow your personal and business brand.

REAL ESTATE PROS: GRAB MY GUIDE FOR SMARTER MARKETING


Remember that your personal brand is on display when you’re engaging as yourself online (even if it’s not you controlling your account). Without further delay, here are my favorite branding hacks for real estate professionals:

Outsourcing and Delegating
Outsourcing and delegating has to be the world’s first productivity hack. Moses’s father-in-law, Jethro, told him to find some men in the Israelite camp to outsource some important tasks to. We can learn from this. Many real estate professionals try to take on too much. Give some hard-to-do and time-consuming marketing tasks to another team member or a third-party vendor.

Repurpose Content
Your blog content can be used in many places and in many ways! It can be shared via email and social media, turned into PDF for a guide/resource download, or re-published/syndicated on Medium and LinkedIn. Also, the images for your blog post can be posted on Instagram and Pinterest (make sure the images links back to your blog post on Pinterest).

Email
When it comes to mass communication, email is one of the best “hacks” ever developed. Use email to stay top-of-mind with your current and past clients. It’s fast, consistent, and reliable. Tip: People like emails that look like regular emails. They don’t have be all dolled up with borders and images. Communicate with your tribe in a normal way and in a normal tone and they’ll appreciate it.

Video
Video of all kinds is awesome. People like to see and hear from real human beings and video appeals to both of these senses. Real estate is a people business so video should be a goto hack in your marketing and branding arsenal. Another benefit of video publishing is that it totally hacks in-person inhibitions. It puts you in front of people without actually having to be in front of people (though you can argue that a real estate professional who doesn’t like being in front of people could run into other issues). Power Tip: Go live on Periscope from an open house or for an impromptu home tour.

Zapier
Zapier is a cool tool that I like for its ability to connect together your online channels. For example, you can automatically trigger the sending of an email via Gmail to a new email entry into a Wufoo form. This is huge for quick lead follow-up if you’re not using an email marketing platform/service like Mailchimp or ConvertKit. Because as you know, quick follow up speaks highly of your brand.

Facebook (Boost and Invite)
There’s one particular Facebook strategy that I love for real estate. Here is is: Write an informative and compelling blog post about a specific part of town or neighborhood (be sure to include great photos in the post). Share the post from your Facebook business page, then boost it. When people start liking your boosted post, invite them to like your page. This hack turns one boosted blog post into an opportunity to introduce a new person to more of your content!

IFTTT
It’s always good when an internet tool can help you market with your hands off. Automate the sending of Twitter posts, replies and more. You can even automate and control smart-connected home tasks (lights, A/C settings, etc) for your listings through IFTTT.

Slideshare
Have you given a presentation lately? Don’t stop at presenting the slides in-person and leaving it at that. Put your slides on Slideshare for your LinkedIn connections and other social connections to see. This is a great way to present your brand’s expertise to peers and potential clients.

The big goal is all these hacks is to build a digital community for you (and your brand) to engage. I presented eight branding and marketing shortcuts for you to try with your real estate business; but let me be clear, there are no hacks for building lasting relationships. Lasting relationships require trust and time for nurturing. Use these branding hacks to get the conversation started in new relationships. And then solidify true relationships over time by providing quality service and spending quality time spent with your clients."

By Chris Craft

07/15/2017

07/11/2017

Let's look at the facts: Social media marketing is a cost-effective, high-impact strategy for real estate agents to connect with current and potential clients, boost their online profile and amplify their marketing efforts. http://www.macmandamedia.com/social-media/social-media-marketing-for-real-estate-agents

07/07/2017

Social media has become an integral part of how real estate agents connect with clients, prospective clients and colleagues. A traditional marketing strategy alone, that excludes social media, no longer cuts it. This is particularly true if you want to work with Millennial home buyers. Over 90 percent of realtors do use some form of social media, according to a recent NAR study. Understanding the ins and outs of social media marketing for real estate agents can help you become a top-producer. Learn more here: https://www.proagentsolutions.com/social-media-marketing-for-real-estate-agents

07/04/2017

7 Social Media Tips for Real Estate Agents.

Facebook tip #1: Boost your top blog posts. Content fuels your social media efforts and your top content about a specific city, town, or neighborhood must be given extra push on Facebook. Even only $100 to $200 of monthly Facebook post boosting can make a ton of difference in your page and website traffic. Remember, post boosting can only be done from Facebook business pages and not personal pages. Lastly, the majority of the content that you boost should be of the helpful and edifying variety and not overly salesy.

Facebook tip #2: Go live! Show your friends and community your personality by doing live streaming via your smartphone. Try going live while giving a property tour or during a busy open house to give members of your community a new way to experience one of your top listings.

Schedule and automate tweets
Twitter moves at hyperspeed. It moves so fast that you might wonder if it’s even worth the time to engage on the platform. Nevertheless, Twitter is one of my go-to social media tips for real estate marketing.

Twitter tip #1: Let’s start with automation. I’ve talked about IFTTT in other posts. IFTTT is a great tool for tweeting content every hour, every day or consistently on a specific day of the week (your choice). Hootsuite can be used for scheduling tweets as well. The idea is to constantly get your message (tweets) out there to increase your chances of them being read and clicked. Be sure to schedule mostly evergreen content. Doing this tip will keep you from spending too much time in front of the computer.

Twitter tip #2: Incorporate “@” tweets to specific usernames (people) in/from your community. For example, you can tweet a local dog grooming shop to let them know that they were featured in your blog post about their neighborhood’s local attractions. They will likely retweet (RT) your content-rich tweet and you might become top-of-mind for when they (or someone they know) need an agent! Also consider using hashtags for specific neighborhoods and parts of towns/cities to increase your tweets’ search and timeline visibility.

Post beautiful images on Instagram and Pinterest
Pictures say a thousand words. And let’s face it, you’re not going to be successful in real estate marketing if you can’t promote the visual merits of a listing and its neighborhood. Beautiful images are crucial for all social networks, but they really shine on Instagram and Pinterest.

Instagram tips: While Facebook and Twitter aren’t the best places for the regular promotion of listings, Instagram is the social media channel where you should conduct non-stop promotion of property listings. But don’t post images for just any ol’ listing, only publish high quality images for your top properties. This is why real estate agents that serve the luxury real estate market do so well on Instagram. People love to see photos of kitchens and bathrooms so make sure you put more focus on producing and promoting images of them on Instagram. Lastly, you can’t put links in Instagram updates but you can put a link in your profile. Point people to your profile for a link to the top listing within the text portion of your Instagram update. And don’t forget to put the listing address along with other well-written copy in your Instagram update.

Pinterest tips: The big real estate marketing uses for Pinterest are curation/organization and content repurposing. Start Pinterest boards featuring awesome images from specific neighborhoods. Automate your sharing of these neighborhood boards on Twitter and Facebook. Neighborhood boards will show your community that you have a handle on what’s happening in your area. It also shows your appreciation for your community’s beauty. You should make a board featuring top images from all your listings as well. Lastly, you should make a board that features all the main images from your blog posts. The pins within this “blog board” will link directly to the individual blog posts on your website. This is a beautiful example of how to repurpose content and do image marketing via social media at the same time!

I hope that these social media tips for real estate marketing serve you well in your efforts to become your area’s most savvy real estate digital marketer.

By. Chris Craft

06/28/2017

Finding you on Google!!!

"Because of the immense amount of daily searches (there are approximately 2.5 billion online searches per day on Google or about 30,000 searches per second), many industries compete intensely for Google’s advertising space.

It may surprise you to learn, however, that you might not be showing up on Google’s organic search results (i.e. in the middle of the screen)—and no, showing up on page 50 doesn’t count.

While most agents are using Facebook, there are other online tools like Twitter and blogs that can help enhance your online presence and power. Use them to your advantage to increase your visibility and interact with clients.

If you haven’t started, get going! You might even consider using a platform that combines your social media into a single interface so it’s more manageable (jumping back and forth from website to website every day can get old quickly)"

By Joe Skousen

06/26/2017

"As a real estate agent, you are part of an industry that is dominated by relatively small, independent companies—

82% to be precise. As an agent, you likely wear many hats and allocate your time among advertising, marketing, updating your listings, managing your office and, oh yeah, buying and selling homes.

Is it worth your time?
So with so much going on, is online advertising and social media really something you can really afford to add to your plate?

Well, you can’t afford not to. Why? Because over 85% of all home searches begin on the internet and 80% of all US consumers are using social media on a monthly basis.

Believe it or not, if Facebook was a country, it would be the fourth biggest country in the world! Never before has your online presence been so crucial, and many agents are catching on.

Most agents have already started
83% of agents, for example, report using Facebook for business purposes—but agents quickly taper off in their use of other social networks like Twitter (29%) or a personal blog (22%).

If you’re hesitant to use social media (e.g. you know that personal referrals are your number-one source of business), you should know that there are likely many more people looking for you who can’t find you.

Every day, people are using the internet for information, and that information often spreads through social media. As an agent, you transact what will usually be the biggest purchase any of your clients make in their lifetime: their home.

They are certainly doing their research, and they’re doing it online. A recent study of homebuyers found that their primary factor for choosing an agent was the agent’s online presence. If you need more proof of the power of online articles, blogs, etc., well, you yourself happen to be reading an online article right now…and your customers are reading online articles, too."

By Joe Skousen

05/30/2017

Don't invest in things that rust, rot,or depreciate.

Posted By Ghost

05/27/2017

Opportunity is everywhere...
even in your pocket.

05/06/2017

Getting Traffic-Simple Guide to Targeted Content Syndication - Business 2 Community
https://apple.news/Acb0VRSgfN4m8fI19fmc6Mg

05/05/2017

The power of A $5,000 Marketing Budget - B2C
https://apple.news/A-YOwGZpBMNufUGPGQHQMOA

Have you ever spent money on marketing that you came to regret later? Who hasn’t? I think most of us would like to forget those experiences. Maybe that’s why so many small businesses get stin…