10/13/2026
We use AI. We just don’t let it drive the bus.
AI can research. Draft. Brainstorm. Analyze. Save time.
What it can't do is take responsibility for your strategy, understand every nuance of your community, protect your reputation or be accountable when something needs attention.
And sometimes AI is the right tool. Sometimes you need a freelancer. Sometimes an in-house marketer makes perfect sense. And sometimes you need an agency coordinating all the moving pieces.
The trick is knowing which one you actually need.
We created a practical guide comparing all four, including the questions we'd ask if we were sitting on your side of the table.
👉 Which marketing model is right for your business? Read the blog: https://marshandmihalymarketing.com/marketing-tips/how-to-choose-a-local-marketing-agency/