Enervision Media, Inc.

03/09/2020

Misinformation and disinformation is a huge problem and you should know how to recognize it. We liked this article as a starting point.

A citizen’s guide to not helping trolls, bots and other online disinformers during turbulent times.

22/10/2018

How do you respond to social media criticism of your business on social media? Regardless of the size of your business, it's essential these days to find a way to connect on social media. Customers expect businesses to reach out to them in some way on social media, particularly Facebook and Twitter. Additionally, there is a social connection with businesses when they leave online reviews, such as via: [ 461 more words ]

How do you respond to social media criticism of your business on social media? Regardless of the size of your business, it’s essential these days to find a way to connect on social media. Customers expect businesses to reach out to them in some way on social media, particularly Facebook and Twitte...

15/10/2018

Are you looking to optimize your Web content without becoming an SEO expert? With the emphasis increasingly on attracting users via organic search, it’s essential for writers, editors, and marketing managers to keep SEO-oriented research techniques in mind as they create content for the Web, whether for blog posts or key Web pages. Here are some key tips we've culled from recent writings and posts from leading Search Engine sources and experts including Google, MOZ, and Search Engine Journal. [ 428 more words ]

It's not hard to write for the Web, but it starts with research. Keep our tips in mind as you create Web content that will attract and engage users.

10/10/2018

Looking for good, reliable references for usability? There are many good ones. Here are some of our recommended resources to consult when planning a new website or product redesign, when you want to make sure it's as usable as it can be. The Basics from Usability.gov. Usability.gov has a lot of excellent learning resources, as well as downloadable tools and templates… [ 169 more words ]
https://www.enervisionmedia.com/best-resources-for-usability/

Recommended resources, including downloadable tools, online articles, and books for improving your knowledge of usability in today's market.

04/11/2017

Earlier this summer, we began a collaborative effort for GTM to redesign EasyPay Online client portal. The new portal was released on October 11th to positive reviews from clients. The Situation GTM asked Enervision Media for help in improving the user experience on the portal because clients had been commenting about its use, and GTM wanted to address their needs. Specifically, clients were finding the portal: [ 477 more words ]

We redesigned a client portal for EasyPay Online. The process included user testing with clients, which then helped us refine the design.

28/02/2017

Targeting your most timid user in your design can help you reach a wider audience.

Unless your application or website is very targeted to a specific technical skill level, it is a good idea to design for your least technical user. One way of looking at user groups is to break them down by how quickly they embrace (or are fearful of) technology. We call this the Technology Attitude...

02/01/2017

Here are some New Years tips for getting feedback on your website or application redesign...

There are few things more important to website or application success than incorporating user feedback. It used to be time consuming and resource-intensive to do this well (think of the traditional usability labs), but now it is amazingly easy to collect customer feedback quickly and inexpensively.…

23/08/2016

Conversational tone of voice is critical for many companies online. Research proves it works. But there are many variations.

How much do you think about the tone of your website and digital communications? Tone (or tone of voice) is the way in which an author (whether individual or an organization)) approaches a subject for a specific audience.For example, tone can be formal or informal, serious or funny, or it can be som...

16/08/2016

Design thinking is a great way to generate ideas for your website redesign http://bit.ly/2aSA2g3

An overview of design thinking and how organizations beyond design teams can use it to generate sound solutions to real-world problems.

08/08/2016

Hamburger icons seem to be everywhere these days. SHOULD they be?

What’s the Problem? An article from Nielsen Norman Group on hamburger icons that enumerated the problems in using hamburger menus and other potentially obscure (or hidden) forms of navigation.  These include: users are less likely to use navigation when it is collapsed  or otherwise hidden (like ham...

02/08/2016

Should you design for the user or for Google? Can it be both?

And the tug of war between user experience and SEO has been a lively debate for years amongst website designers and developers. Achieving the right balance has always been a matter of skill and expertise. Thanks to Google’s current webmaster guidelines, good user experience on a website should gener...

29/07/2016

We just rolled out our updated website. Take a look if you're interested (or know someone who's interested) in a new or redesigned website, or you want to improve the user experience of your existing site or app.
https://www.enervisionmedia.com/