Midwest Marketing, Communications, Creative Pros

Midwest Marketing, Communications, Creative Pros Professionals & students who are Getting Sh*t Done connect about trends, creative ideas, and practical tips for managing our work.

This GSD Crew gathers at a conference in Eau Claire, WI every October called Roadmap and other events throughout the year.

We're still thinking about how much fun the last Roadmap Conference was! If you attended, we'd love to hear your favorit...
01/18/2026

We're still thinking about how much fun the last Roadmap Conference was! If you attended, we'd love to hear your favorite session/memory from the day!

If you weren't able to join the fun, there's always this year 😉

🎉 SAVE THE DATE! 🎉Roadmap 2026 is coming October 15, 2026! 📅Join us for a full day of marketing insights, real-world str...
01/13/2026

🎉 SAVE THE DATE! 🎉

Roadmap 2026 is coming October 15, 2026! 📅
Join us for a full day of marketing insights, real-world strategies, and community connection at The Lismore in Eau Claire, WI.

More details coming soon!

😂 This one made us laugh!
10/07/2025

😂 This one made us laugh!

Say hello to Scott Morfitt from Morfitt Media, bringing a fresh perspective to Roadmap Conference 2025 with his session:...
10/07/2025

Say hello to Scott Morfitt from Morfitt Media, bringing a fresh perspective to Roadmap Conference 2025 with his session: “Think Like Your Audience: Keeping It Real in the Age of AI”

In a world flooded with content and AI tools, Scott will help you cut through the noise by shifting your focus to what really matters: your audience. You'll learn how to see content through their eyes, understand what resonates, and strike the right balance between automation and authenticity.

✨ What you'll take away:
• How to view content from your audience’s POV
• When to lean on AI and when not to
• Tips to keep every message focused, relevant, and real

Perfect for content creators, marketers, and anyone looking to connect more deeply with their audience in the AI era.

📅 October 9 | 📍 The Lismore, Eau Claire

Bridging the gap between sales and service? Amanda Novak from NovaSky Marketing / Four Peas Consulting is here to help y...
10/06/2025

Bridging the gap between sales and service? Amanda Novak from NovaSky Marketing / Four Peas Consulting is here to help you do just that at Roadmap Conference 2025!

In her session, “Mom + Dad Are Fighting: Exploring Sales and Service Marketing Synergies”, Amanda will break down how aligning your sales and service efforts can unlock powerful results across acquisition, retention, and customer experience.

✨ You’ll walk away with:
• A framework to diagnose sales/service misalignment
• Quick-win strategies to close the gaps
• CRM tips for smoother data flow
• A repeatable roadmap to drive results

Whether you're a team of 1 or 100, this session will help you create a more unified, effective, and customer-centered approach.

📅 October 9 | 📍 The Lismore, Eau Claire

Who is watching this masterful marketing ex*****on over the next few days? 🍿🧡✨
10/02/2025

Who is watching this masterful marketing ex*****on over the next few days? 🍿🧡✨

10/01/2025

So, you're using A.I. to help you with marketing tasks...but are you putting your company at risk? Learn how to use these tools as a cyber-aware marketer with Aaron Libner at Roadmap Conference.

⏰ ONE WEEK to register! roadmapconference.com

10/01/2025

Supercharge Your Brand with Heather Boschke!

10/01/2025

Don't miss this session at Roadmap Conference! If you're in product development, or want new ways to come up with creative ideas for campaigns or initiatives, this is for you. 🙌

🍺🧀 Wrap up Roadmap with Beer ’N Curds Happy Hour!Join us right after the conference for local brews, cheese curds, and g...
09/30/2025

🍺🧀 Wrap up Roadmap with Beer ’N Curds Happy Hour!

Join us right after the conference for local brews, cheese curds, and great conversation. Plus, stick around for a live podcast episode with Jerry Kuehl of Northwestern Bank on their podcast, Banker with a Beer!

It's the perfect way to end a full day of learning & networking! 🎉

📅 October 9, 2025
📍 The Lismore, Eau Claire, WI

Ready to challenge everything you think you know about great marketing? Join Jason Voiovich from Jaywalker for his sessi...
09/26/2025

Ready to challenge everything you think you know about great marketing? Join Jason Voiovich from Jaywalker for his session:
“The Power of a Bad Idea: Harness the power of negative thinking to improve your marketing approach.”

In this fast-paced, hands-on session, Jason will show you how to flip the script, using your inner skeptic to actually strengthen your brand, messaging, and campaigns. Yes, even the worst ideas have value... if you know how to use them. 👀

💥 What to expect:
✅ A step-by-step process for using “bad ideas” to spark better ones
✅ An interactive workshop format
✅ A whole lot of fun, including using AI to help craft a commercial

📅 October 9 | 📍 The Lismore, Eau Claire

09/24/2025

Meet Lee, one of our incredible co-producers, as she shares what makes Roadmap Conference such a must-attend event for creatives, marketers, and entrepreneurs.

Join the conversation and be part of the experience this October!

📅 October 9, 2025
📍 The Lismore, Eau Claire, WI

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Eau Claire, WI

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