Fat Unicorn Society

02/16/2026

02/02/2026

I’m sharing this for owners and marketers who feel like they’re close — but not quite there yet.

Often the gap isn’t strategy or budget. It’s alignment or unrealized vision. Let’s understand the assignment…

We must think about marketing the one person at a time. Never thinking about the “masses” and treat people like people. The media always works, it’s the message that makes the difference.

Radio. Digital. Video.
Different formats. Same principle.

If the message doesn’t sound true, it won’t work anywhere.

If any of this resonates, great.
If it makes you rethink something, even better.

01/30/2026

If your marketing isn’t working,
Remember..

You’re not ten strategies away.
You’re not a new platform away.
You’re not a bigger budget away.

You’re one honest message away from momentum.

01/28/2026

Most people think marketing starts when you write the ad. It doesn’t.

It starts with backstory.
A voice. A point of view.

If your audio doesn’t have meaning,
your brand won’t have memory.

Want your media to pay back tenfold? Start with the backstory start with audio… Sound reveals truth fast.