10/12/2026
52 years in the twin cities. Almost invisible online. 📍
Afzal Corporation has sold appliances in Islamabad and Rawalpindi since 1974. Everyone knew the name, but in April they had no Google ads and only 3 in every 100 website visitors came from ads or social.
6 months later:
📞 20,785 customers called, chatted or asked for directions
📈 38 in every 100 website visitors now come from ads and social
🔍 4× more people searching “Afzal Corporation” on Google
What worked:
✅ Roman Urdu ads people actually relate to
✅ Real staff, real showrooms
✅ Seasonal hooks: summer, Eid, PSL, 14 August
✅ One tap to WhatsApp on every ad
Known offline but invisible online? DM us “GROWTH” 👇
DGS Case Files · Nº 008
PaidAds DigitalMarketingPakistan Islamabad Rawalpindi CaseStudy