Next Step Social

Next Step Social Your outsourced digital marketing partner for health & wellness brands and professionals. We help you get found online.

05/21/2026

Pretty cool moment! 🎉

Podcasting for Financial Professionals just hit Episode 100!

I had the opportunity to join Virginia Elder on the show earlier on, where we talked about using podcasting and strategic content to build trust and authority online.

What I appreciate most about this podcast is that it’s never just been about “starting a podcast," it’s about creating meaningful conversations that help grow your business and strengthen relationships over time.

Virginia pulled together a compilation of some of the strongest insights from the first 99 episodes, and I’m grateful to be included!

🎙️Go check out Episode 100, there’s a lot of wisdom packed into this one!

05/20/2026

I’m tired of the "AI Tsunami" 🌊

I recently sat down with Lou Bortone on the AI Today podcast to talk about a growing problem I’m seeing: content is at an all-time high, but engagement is at an all-time low.

In my book The Social Shift, I talk about how AI is changing everything, but if we’re not careful, we start to sound like "bots" instead of humans.

In this episode, I share:

My Secret Weapon: Why I believe a podcast is the best way to create better social media and blog content.

Workflow Automation: How I use Riverside and Opus Clip to handle the heavy lifting without losing my voice.

Owned Land vs. Rented Land: Why I tell my clients not to put all their eggs in Mark Zuckerberg's basket.

A New Tool Alert: I shared a tool called Serif that I use to draft my first set of emails and manage my calendar.

You can watch the full interview here:
https://pulse.ly/heelakqfll

05/08/2026

If chiropracter hired us, here's what we'd change about their marketing first.

Not their logo. Not their posting schedule.

Their message.

Most health and wellness practices lead with what they do. The treatments, the modalities, the services. But patients don't search for treatments first. They search for solutions to problems they've been living with.

The practices that grow fastest are the ones that speak to the problem before they ever mention the solution.

That's where we always start.

Save this one. Part 2 is coming

05/07/2026

Some practices don't need a full done-for-you marketing partnership right away.
They need one focused day to get clear on everything first.
That's exactly what our Strategy Intensive is.
In one session we dig into your messaging, your positioning, and your content plan. You walk away knowing exactly what to say, who to say it to, and how to show up in a way that actually reflects the quality of your work.
No guesswork. No generic templates. Just a clear strategy built around your practice.
Link to the Strategy Intensive page in first comment.

I’m pretty excited about this one… 🎉I was just named one of the top podcast guests talking about marketing by PodMatch!B...
05/06/2026

I’m pretty excited about this one… 🎉

I was just named one of the top podcast guests talking about marketing by PodMatch!

Being included on this list alongside so many incredible experts is such an honor, and honestly, it’s a reminder of how powerful podcasting can be for building authority, sharing your message, and creating real connections.

👉 Over the past few years, I’ve had the opportunity to jump on shows, talk strategy, and help business owners rethink how they’re using social media and content to actually drive leads.

💡 If you’ve been thinking about getting on podcasts (or starting your own), this is your sign to start showing up!

💬 Want to learn how to use podcasting as part of your marketing system? Send me a DM, happy to share what’s working!

05/05/2026

Something we remind every practice we work with:
You don't have to be everywhere online to grow.
You have to be consistent, clear, and credible in the places that actually matter to your patients.
That's a much more sustainable strategy, and a much more effective one.

05/04/2026

Most health & wellness practices are posting but not converting. Here are 6 simple content shifts that actually bring in patients 👇

I’ve got some BIG news… 🎉I’m officially speaking at B2B Forum this year and I seriously couldn’t be more excited!If you’...
05/01/2026

I’ve got some BIG news… 🎉

I’m officially speaking at B2B Forum this year and I seriously couldn’t be more excited!

If you’ve ever felt like your content is all over the place, not bringing in leads, or just not working the way it should; my session is for you.

💡 I’ll be breaking down exactly how to build brand authority and consistent leads using a social + podcast system that actually works (and doesn’t burn you out).

👉 This is a repeatable system you can use to show up consistently, create content with purpose, and turn your audience into real opportunities.

🎟️ Hope to see you there! You can grab your ticket here: https://mpb2b.marketingprofs.com/2026-registration/

Quick question: do you know exactly what your content is supposed to do for your practice?Not just "get more followers" ...
04/30/2026

Quick question: do you know exactly what your content is supposed to do for your practice?

Not just "get more followers" or "stay visible." Specifically. What action should it drive? Who should it reach? What should it make someone feel?
If that's fuzzy, our free training was made for you.

We walk through the strategy behind content that actually converts, built specifically for health and wellness practices. No fluff. No "post every day" advice.

Link to free training in first comment.

04/29/2026

Algorithms are not meant to work in your favor, and it's a waste of time trying to figure out how to game the system.

The practices that grow online are the ones that show up consistently with something worth saying and that builds trust.

04/28/2026

Want to know what the most underrated marketing tool is for health and wellness practices?
A podcast.
Not because it's trendy. Because of what it actually does.
When someone reads a social post, they get 30 seconds of your thinking. When they listen to your podcast, they get 30 minutes. They hear how you explain things, why you care, how you approach your work.
By the time they finish an episode, they trust you in a way no graphic or caption can replicate.
That's the kind of marketing that actually shortens your sales cycle.

Address

Englewood, CO

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

https://www.nextstepsocial.com/free-training, https://www.nextstepsocial.com/the-ultimat

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