05/19/2026
January 2024. A record cold front was sweeping the country. It even snowed in Florida.
Benjamin and I, naturally, did not factor any of this into our planning when we packed up my white Ford Transit van and drove from Fort Myers to Louisville for the Manufactured Housing Expo.
We loaded the van with brochures, a folding table, a pop-up banner we'd designed at 2am the week before, and an unreasonable amount of optimism.
What we did not load it with was a single long sleeve shirt.
Between the two of us we had one functioning brain cell, and it decided we should stop at a Cracker Barrel a few hours into the trip and buy coats off the rack like a couple of tourists. (That's me in the flannel. Benjamin's a little blurry, but his coat's the dark blue one.)
Thank god for that brain cell, because it was snowing by the time we hit Georgia.
It was our first industry trade show and we had no idea what we were doing. We just knew we needed to be in the room.
Then we got sick as dogs halfway through. Shocking.
By the drive home, we'd burned through our entire budget. Couldn't afford NyQuil.
We barely had enough gas money to make it back to Florida.
I remember being in a Buc-ee's parking lot, curled up in the passenger seat of the van wondering if this whole thing was a terrible idea.
Good news, it was not a terrible idea.
Fast forward to today and we have:
70+ dealers and communities actively working with us. 7,000+ appointments booked by our AI since launch. 10,000+ leads generated every single month for our clients.
None of which we could see from that Buc-ee's parking lot.
The Manufactured Housing industry has been good to us. Better than we had any right to expect, frankly.
We don't take it lightly, and we aren't going anywhere.
-Duncan