brain hickey

06/25/2019

Interested in learning the "trade secret" tactics I've developed after driving high 8-figures in high-ticket sales? Listen to this interview on the Story Engine Podcast where I dive deep into the subtle (and subconscious) triggers that drive prospects to take instant action using simple sales emails:

  Today on the show we have Adam Bensman from brainhickey.com. Adam is going to teach us how we can sell premium priced products over email.  He's going to dispel a lot of the common myths that circulate around sales and email marketing as well as give you some amazing, very simple and ver...

05/24/2019

Facebook is working on its own crypto currency. Can you imagine what this would change for advertisers running campaigns on Facebook? I'm predicting a deeper desire for Facebook/Instagram to make buying products inside their platforms even easier while controlling 100% of the currency. And this is probably just the tip of the iceberg. This reminds me of that Black Mirror episode... What are your thoughts? https://lnkd.in/gsCjEGv

The social media giant is planning to set up a crypto-currency in around 12 countries by early 2020.

05/23/2019

PRICING THRESHOLDS: $997 seems to be the top of the line when it comes to "add to cart" style sales. Beyond that, sales calls are required, or at the very least - offered. I just worked with an outsourced sales agency that was closing $6,500 sales with a 46% close rate of qualified leads. That's NUTS! Happy to pass along an intro if anyone is looking to outsource their sales calls.

05/22/2019

FEEDBACK? Subject lines - how important are they, really?

There's an overwhelming amount of click-bait articles and "research" surrounding subject lines. So many people get analysis paralysis when writing as they search for the "perfect" subject line.

Ultimately, subject lines matter very little (for most audiences). What's more important? Sender credibility.

What's sender credibility?

The association that your recipient has with your name. If you're blasting nothing but promotional messages to your list, you'll destroy your sender credibility.

Recipients will see your sender name and think, "Argh. Not Sam again. He keeps spamming me with 'salesy' stuff I don't want to read." And your message gets deleted. Theres not 1 subject line that could save your relationship (for the long haul especially).

When your recipient associates value with your name, your open rates will be consistent and predictable regardless of the subject line.

What do you think? What's your experience with open rates?

10/10/2018

Funnel Magazine just featured an article we submitted to help high-ticket service professionals book more sales calls from their lead funnel. Take a peek! Much of the content is snippets from our book that's in progress https://funnel.blog/2-conversion-techniques-to-book-more-high-ticket-sales-calls-from-your-lead-or-webinar-funnel+296358

03/29/2018

The Most Overlooked and Easiest Way to Squeeze More Performance Out of Your Sales Funnel **Click to watch**

In Today’s Copy Critique You’ll Learn:

- The fastest way to increase leads and conversion from your sales funnel
- How to identify your #1 most important metric to focus on
- How we 2x’d ROAS and more than doubled leads overnight

Get instant access to all new Copy Critiques...and learn how to get your copy featured for free. https://brainhickey.com/get-instant-access-to-all-new-copy-critiques/

https://brainhickey.com/the-most-overlooked-and-easiest-way-to-squeeze-more-performance-out-of-your-sales-funnel/

In Today’s Copy Critique You’ll Learn: The fastest way to increase leads and conversion from your sales funnel How to identify your #1 most important metric to focus on How we 2x’d ROAS and more than doubled leads overnight Get Instant Access to all New Copy Critiques Right From Your Inbox. Re...

03/19/2018

Improve Click-Through Rates in Your Emails Using This Technique **Click to watch**

In Today’s Copy Critique You’ll Learn:

-How to improve click-through rates in your emails (case study inside…)
-Where to put your links (and why)
-How to position your calls to action
-How to craft copy to make it irresistible not to click!

Get instant access to all new Copy Critiques… and learn how to get your copy featured for free. https://brainhickey.com/get-instant-access-to-all-new-copy-critiques/

WATCH VIDEO: https://brainhickey.com/improve-click-through-rates-in-your-emails-using-this-technique/

In Today’s Copy Critique You’ll Learn: How to improve click through rates in your emails (case study inside…) Where to put your links (and why) How to position your calls to action How to craft copy to make it irresistible not to click! Get Instant Access to all New Copy Critiques Right From Y...

03/16/2018

We've got a new content schedule in the works... Stay tuned. Weekly video copy critiques and email campaign tips coming soon.

11/17/2017

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou

Words don’t matter as much as how you make your readers feel. Pretty wild hearing that from a guy who writes for a living, right? It’s true.

The most important aspect of powerful copy is the layout, flow, and feeling it creates. And in today’s episode, you’re going to learn my step-by-step process of crafting killer copy.

If you hate writing, suck at writing, or are slow at writing, my step-by-step process will help you power through copy projects that will make your readers crave more.

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou Words don’t matter as much as how you make your readers feel. Pretty wild hearing that from a guy who writes for a living, right? It’s true. The most important asp...

11/16/2017

Brett Farr of Blick Digital invited me to host his latest sales-pitch-free webinar. 100% value - no sales pitch - no BS. Join Brett and me in How to Give a Brain Hickey: Crafting Unforgettable Copy That Converts and learn insider tactics that will fire up your campaigns. Register here: https://www.blickdigital.com/copywriting-webinar-registration/

08/31/2017

People are overstimulated and bombarded with marketing messages everywhere they go. Capturing and keeping attention is a battle, and the days of poetic prose are gone. Be brief. Cut to the chase. Deliver the most concise message as possible. In today’s Episode, we’re dissecting real world scenarios as we dive into the art of simplicity.

People are overstimulated and bombarded with marketing messages everywhere they go. Capturing and keeping attention is a battle, and the days of poetic prose are gone. Be brief. Cut to the chase. Deliver the most concise message as possible. In today’s Episode, we’re dissecting real world scenarios…

06/27/2017

My wife and I were strolling our downtown when we saw this ad in the window of a jewelry shop. Living in a town whose primary industry is tourism, we see a lot of ads, but this one was different. It stopped us both in our tracks.

It read, “Long-Term Wife Insurance” and was accompanied by a photo of a diamond ring. There was another ad next to it that read, “If she said she wanted an engagement truck you wouldn’t hesitate.”

We cracked up laughing. Five months later, I’m bringing my wedding ring there to get resized.

In today’s Episode, you’ll learn the psychology of why this ad worked (and the other one in their window), and how to maximize the real estate of your media to tell powerful, memorable stories that capture and keep attention.

https://brainhickey.com/podcast-episode-025-long-term-wife-insurance/