Calathea Creative

11/17/2025

Follow for more FAQs answered!

11/15/2025

Free downloadable implementation checklist is now live on the blog! Less than 2 weeks left!

10/27/2025

Answering the common questions I get from clients! Today, we're looking at discounting vs adding value. Data shows an increasing number of people are waiting to buy until what they want is discounted. On the other hand, discounting too much can lower the perceived value of your products. What has worked for you? I'd love to know!

10/27/2025

BFCM is coming! And Part 3 of the Black Friday Last Minute Survival Guide is LIVE on the blog. Use it to quickly set up your email/SMS schedule and social. Don't let it sneak up on you this year! Make it your best BFCM ever.

10/25/2025

Here is the wireframe I shared yesterday to help you create a simply yet effective landing page without spending hours overthinking. This layout is tested and proven.

Read now >> https://www.joincalathea.com/blog/bfcm-last-minute-survival-guide-part-2

Quick note: Don't skip the PROOF. So many clients find gathering testimonials, reviews, or before/after photos very challenging--but the data shows this is a huge factor in converting visitors to customers. It's worth the effort.

10/24/2025

No fancy site needed. Headline, 3 benefits, offer block, FAQ, proof, button. Build it in 30 minutes—Part 2 is live. (Template inside—link in bio.)

FOLLOW to get the message when Part 3 (emails, SMS, social) is live.

10/21/2025

Black Friday/Cyber Monday doesn’t need to mean internal chaos for your small biz. Keep it simple, direct, and effective: ONE promise. Read the full guide on the blog (link in bio)

10/14/2025

SEO and AIO are more important than ever to small businesses and local service providers. From full SEO content management to training the team you already have, we've got your back.

Learn More >> JoinCalathea.com

10/14/2025

https://www.joincalathea.com/blog/tiktok-shop-is-cracking-down-on-low-effort-videos

Selling on TikTok Shop? The platform is cracking down on look-alike clips. This plain-English guide shows what changed and how to adapt with four repeatable formats.

10/14/2025

New on the Blog: The Neverending TikTok Journey: Trump Signs a Deal >>> Read now at

Worried about TikTok’s future? We explain the new U.S. ownership move in simple terms and share step-by-step actions small businesses can take this week.

10/13/2025

Meta is Doubling Down on Reels & Threads: What Should Your Small Team Do?

Meta is doubling down on Reels and Threads. Get a step-by-step plan, ad tips, and niche tactics for contractors, eCommerce, beauty, restaurants, and fitness.

10/08/2025

TikTok’s ownership just shifted. What does it mean for your Q4 marketing and TikTok Shop? Read more on the blog: www.joincalathea.com/blog