08/05/2026
Yesterday I spoke to my NRG networking group about a question more business owners should be asking. Is AI sending you customers, or quietly skipping right over you?
To make the point, I ran a live experiment. Same question, every week, for five weeks: "Who are the best plumbers in Fargo?" Three AI tools. One real, well established local plumbing business with a near perfect rating from thousands of reviews.
The results were all over the map. One week that business ranked #2. Another week it dropped to #11. One tool skipped them completely, then ranked them #1 the very next week. Two of the tools also got basic facts about the business wrong.
If your customers are starting to ask AI who to call before they ever open Google, this matters. Your visibility isn't something you check once. It shifts week to week, and what these tools say about you isn't always true.
I'm offering a handful of free AI visibility checks for local business owners who want to see where they actually stand. Comment "AI" or send me a message and I'll run yours.