06/30/2026
Some cases seem impossible—until you put them to the test.
A few weeks ago, our client, THE Motorcycle Lawyer®, secured a unanimous jury verdict in a motorcycle case that many believed could not be won.
Before trial, the case came through First Trial **four separate times**. We put it in front of mock jurors, tested the evidence, challenged the themes, and gathered honest feedback. The early results weren't encouraging. Jurors overwhelmingly placed fault on the motorcyclist, confirming just how difficult the case would be.
That's exactly why focus groups matter.
Instead of accepting those results, the trial team used them to reshape the case, strengthen the story, and prepare for what real jurors would be thinking. At trial, that work paid off. The jury found the defendant 60% negligent, allowing our client's legal team to recover 60% of the available insurance coverage.
At First Trial, we don't tell attorneys what they want to hear—we show them what jurors actually think. Sometimes the toughest feedback is what leads to the biggest victories.
Congratulations to the entire team at THE Motorcycle Lawyer® on an incredible result. We're proud to have been part of the process.
