03/20/2024
My fellow business owners (and aspiring entrepreneurs):
Couple of things you should know. You ARE NOT a separate entity from your business. You, at all times, represent your brand! How you behave, treat others, what you post on social media, etc. are all a representation of your business and vice versa!
How you operate your business and treat customers/clients are all a direct reflection of your character as an individual. Ignoring clients, misleading them, not producing what they paid for, ditching a paying client to do things for friends or someone you feel is a greater opportunity, etc. all speak to a lack of integrity.
Believe it or not, word of mouth is still the greatest form of marketing and can greatly impact your business. Always do what’s right. Be honest. If you can’t do something, say so and possibly have someone you can refer to. Referring to others will never hurt you. It actually shows your respect & trust for others and opens the door for other businesses & customers to trust you even more.
Remember: It, unfortunately, only takes one bad experience with one B.O.B to impact us all!
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