08/20/2026
I am currently working through a huge stack of business cards for a client and helping him connect with the people he has met on LinkedIn.
There is now a separate pile for the people and companies we cannot find on LinkedIn. We have not even started searching the other social platforms yet.
I would like to think we know a thing or two about marketing 😂 and if we cannot find you or your company, there is a good chance your customers, referral partners, and professional connections cannot find you either.
I am not quite sure how “let’s stay hidden” became a marketing strategy, but it is probably not the key to growth.
Yes, you should be on LinkedIn. Yes, your business should be on LinkedIn. Both pages should be current and clearly show who you are, what you know, and how you help.
Eleva Ease offers LinkedIn workshops for companies that want to help their employees build stronger profiles and use LinkedIn more effectively. Contact us to learn more.