Torres-Mason Writing Agency

04/10/2025

I'm excited to connect with nonprofits in Miami and learn a thing or two (or several!) along the way. And I'm happy to support the amazing work Philanthropy Miami does for the community.

Are you coming? 👀

IGNITE! Conference 2025 Leading Boldly, Together.
Register:

2025-05-08, Miami, FL

04/07/2025

There are plenty of challenges to go around. 😩

Was your biggest hurdle the old classic of not enough time or people?

… Sudden funding changes?

… Political upheavals?

… Internal shifts in your organization?

Don’t share those. ❌

Share your favorite victory from the first quarter of the year!

Let’s celebrate perseverance!

04/04/2025

Integrity is rarely found at the intersection of complacency and inaction. It usually means choosing the uncomfortable option.

As a recovering people pleaser, I often use this value to force myself to make the brave choice and stand up for my own boundaries or for others.

I’m always shocked how often running a business requires active integrity. 😅

It’s always easier to let things be. The Rev. Dr. Martin Luther King, Jr. called this an obnoxious peace.

These aren’t the days for obnoxious peace.

04/03/2025

I resisted the temptation to post about April’s Fools Day this week.

Most social media calendars will suggest you find niche holidays and the latest viral dance craze to keep your feed interesting.

That isn’t a strategy. ❌

However…

Leveraging a silly holiday to explain your impact…

Using trending audio to tell a client story…

Now, you’re closer to strategy! ✅

What April Fools “jokes” have prompted the worst eye roll so far? 🙄

03/27/2025

Last week, I had the opportunity to share insights on nonprofit storytelling on the Sail & Scale Marketing Podcast with Flagship Studio.

Stay tuned for the episode!

03/26/2025

This one feels hard right now.

Lately, I’ve been thinking about whether I’ve been weaving a hero narrative about my life or a victim narrative. I’ve always been an optimistic person, but a lot has been hard during the last several years — both for me personally and from a national perspective.

I want to claim the hero narrative back. “Optimistic” feels like the wrong word right now, but the best stories have overwhelming odds and a hero that proves her strength and character because of them.

I want to focus on the little moments of resistance and resilience.

What are you focusing on that’s positive despite the struggle?

03/25/2025

Stephanie is our genie behind the scenes, making all the client work come true.

While I’m good at envisioning how the pipeline should work, Stephanie is the one tightening the screws, fixing leaks and defending a working system from me reimagining the whole thing over again (because that’s my toxic trait). 😅

Every time we take on a new client, I’m grateful for Stephanie, because I would still be stuck in the weeds of the first five clients without her!

Share with her your favorite summer treats for inspiration! Last I checked, Wisconsin was still fighting off winter temperatures. ❄️

03/20/2025

You need to be posting *something* on social media.

*Something* needs to be emailed to your supporters every month.

And *something* needs to make the website look fresh once in a while.

Most nonprofits default to slapping the quickest, cheapest “something” into their marketing — with the thought that someday, when funding is greater and the staff are bored, more thought can be invested into the outward appearance of your nonprofit.

But… if you’re spending resources on “something,” wouldn’t it be nice if it were DOING something?

Efficient marketing means that resources invested are yielding something back out.

In order to create that yield, you need a strategy instead of “something.”

So… what’s your strategy for marketing?

03/19/2025

Currently, I’m working with a client that has great search engine rankings for many pages on its website.

However, the mission is lost in the weeds of overgrown content. 🥀

It’s hard for visitors to navigate to the right pages. 🔍

At first glance, it’s unclear what the organization stands for. 😵‍💫

A messaging strategy is VITAL to fixing these issues.

Here’s the thing: it’s really, REALLY hard to pull yourself out of the day-to-day details and create messaging that speaks to the big-picture vision.

It’s hard even for good writers to do this for themselves. (I speak from personal experience!)

That’s why you hire a messaging strategist.

I cannot fix your actual lawn.

I CAN work with you to cultivate your website into a thriving hub of informative content.

🌺🌿🌺🌿

Let’s turn April’s strategy work into May’s effective website!

https://torresmason.com/Nonprofit-Brand-Atlas

03/18/2025

Victories can’t always be measured in dollars raised or lives impacted.

Sometimes a victory is saying “no” to a funder who wants to divert focus from the mission.

Or “not yet” to an exciting initiative that your team isn’t ready to tackle.

Sometimes it’s advising your enthusiastic social worker to set boundaries for herself, even if her extra hours would boost your stats.

Or taking a day off that you desperately need for your mental health — even with deadlines looming.

What are some examples of moral victories for you?

03/13/2025

When I meet with my clients each month to make decisions about marketing content, we’re never working from scratch.

The cadence for WHEN we’re going to publish, WHAT the organization needs to say and HOW they should say is decided ahead of time.

We’re just filling in details:

🏅 The specifics of an inspiring client success story

🎉 New speakers booked for the annual event.

🗣️ The organization’s response to a controversy that affects the industry.

Decisions can happen faster because the basic plan is already in place.

That’s efficiency. That’s how strategy saves time and money.

We’re currently taking applications to build comprehensive marketing strategies in April. If you’re ready to make your outreach efforts EFFICIENT, claim your spot now!

https://torresmason.com/Nonprofit-Brand-Atlas

03/12/2025

You don’t have time to waste debating what your nonprofit should say.

You certainly don’t have the marketing budget to waste on let’s-see-if-this-works ideas.

You need the community to know you exist, how the organization makes an impact and how to support you.

Preferably yesterday.

That’s where the Nonprofit Brand Atlas comes in. It creates the bird’s eye view for your marketing so that you can allocate resources efficiently. It’s customized to your organization’s values, your community and your mission.

The best part?

The industry’s best, most effective practices are built right into each strategy.

Stop wasting time and money on wildly thrown marketing darts. Get a Brand Atlas customized to your organization. 🎯

https://torresmason.com/Nonprofit-Brand-Atlas