Opt Insider

Opt Insider Personalizing digital experiences to drive growth through innovative email marketing strategies

If your inbox is looking a little spoooooky, is here to help you build your brand and develop a digital growth strateg...
10/23/2023

If your inbox is looking a little spoooooky, is here to help you build your brand and develop a digital growth strategy to reach your ghou-als! No tricks. Just the treat of partnering together! πŸŽƒ Link in bio to get started.

If you get started with these 3 steps today, you will have an audience to engage with before the new year!β€’ Set up a l...
10/23/2023

If you get started with these 3 steps today, you will have an audience to engage with before the new year!

β€’ Set up a lead magnet and sign-up form, promote it on your website and several times a week on social media
β€’ Set up your welcome series & abandoned cart automations messages
β€’ Start sending emails on a regular basis to understand what your audience is interested in!

Makes you do a double-take πŸ‘€ Social is an endless scroll, so creating content that stops a user in their tracks and crea...
08/11/2023

Makes you do a double-take πŸ‘€ Social is an endless scroll, so creating content that stops a user in their tracks and creates conversation is incredibly valuable. can help your brand make it happen βœ…

Similar to a jingle or meme, surreal content is 'sticky', meaning it's remembered by consumers long after they've seen i...
08/11/2023

Similar to a jingle or meme, surreal content is 'sticky', meaning it's remembered by consumers long after they've seen it. This is important as it drives users to think about the brand associated with the content, and frequently, to return to the content again and again. This level of engagement drives brand awareness, community growth and often coincides with lead gen and conversion. πŸ€‘

We can help you with that πŸ˜‰
08/05/2023

We can help you with that πŸ˜‰

The hero graphic in your email campaign is your … HERO πŸ¦ΈπŸ»β€β™€οΈπŸ¦ΈπŸ½In a crowded inbox, a compelling hero graphic stands out, ...
08/03/2023

The hero graphic in your email campaign is your … HERO πŸ¦ΈπŸ»β€β™€οΈπŸ¦ΈπŸ½

In a crowded inbox, a compelling hero graphic stands out, making a lasting impression on your audience. Share your thoughts below on how you use hero graphics to captivate and connect with your subscribers! Let's inspire each other to create emails that leave a mark!

A CTA (call-to-action) encourages your people to take the next step β€” to sign up, to buy, to shop, to convert. πŸ’₯And eeee...
08/02/2023

A CTA (call-to-action) encourages your people to take the next step β€” to sign up, to buy, to shop, to convert. πŸ’₯

And eeeevery button on your emails/website/blog needs a CTA.

Yup β€” EVERY. SINGLE. ONE. ☝🏼

The 'rules' say that CTAs should always be *concise* and *actionable*.

Words like ... Sign Up, Learn More, Subscribe, Shop Now, Buy Now, See Portfolio, Read Reviews, Get Results.

πŸ₯±β€¦Anybody else bored?

Sure, CTAs need to be clear. BUT that doesn’t mean they can’t have a lil personality. πŸ’ƒ

The trick to balancing fun & clarity is all about *context*

βœ… Sprinkle fun CTAs in sparingly
βœ… Pair β€˜em with clear headlines
βœ… Save the fun ones for (close to) last

Try these out and let us know how it goes in the comments below!

Lifecycle marketing π•“π•£π•šπ••π•˜π•–π•€ π•₯𝕙𝕖 π•˜π•’π•‘ between you and your customer with personalized digital touchpoints between purchase...
07/31/2023

Lifecycle marketing π•“π•£π•šπ••π•˜π•–π•€ π•₯𝕙𝕖 π•˜π•’π•‘ between you and your customer with personalized digital touchpoints between purchases and in-person interactions. is here to help you elevate that experience.

"Are you ready" for our next language breakdown? Challenge: It may be a success waiting to happen... or a problem in dis...
07/29/2023

"Are you ready" for our next language breakdown? Challenge: It may be a success waiting to happen... or a problem in disguise. The outcome is up to you. But that duality makes life more fun. What challenge phrases drive you to act?

Happy Friday! As we head into the weekend, here's an important tip. Do you know the why behind your customer's behaviors...
07/28/2023

Happy Friday! As we head into the weekend, here's an important tip. Do you know the why behind your customer's behaviors? Share your top tips below!πŸ‘‡

The marketing campaign ranged from a website allowing fans to make custom "Barbie" posters, to partnering with insuran...
07/27/2023

The marketing campaign ranged from a website allowing fans to make custom "Barbie" posters, to partnering with insurance company Progressive for a commercial shot on the movie set, to teaming with Airbnb to create a life-size replica of Barbie's Malibu dreamhouse, and much more. What are our key takeaways? The importance of (many) brand partnerships, leaning into shareable content, and harnessing the power of AI.

As the kick-off to our series on emotive language driving consumer action, we're diving into CURIOSITY. Spoiler alert: Y...
07/27/2023

As the kick-off to our series on emotive language driving consumer action, we're diving into CURIOSITY. Spoiler alert: You don't want to miss what's coming next! πŸ˜‰ This enticing preamble might sound familiar because, as humans, we're drawn to the thrill of uncertainty. Our fascination may take different forms, but we all share a soft spot for mystery, don't we?

How have you seen curiosity in your inbox lately?

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