Amplify, For Lawyers

Amplify, For Lawyers Our approach to client work is always holistic and integrated.

The best lawyers know things no one expects them to know.So do we.LFG@amplifylaw.ai
05/20/2026

The best lawyers know things no one expects them to know.

So do we.

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05/18/2026

What happens when platforms like Kalshi and Polymarket start turning court decisions into tradable assets?

In his latest piece, Aron Solomon, AMPLIFY CSO, explores how prediction markets, AI forecasting, and financial incentives could fundamentally reshape public trust in the legal system.

Read more. https://amplifylawai.substack.com/publish/post/197783936

The difference between firms getting the best cases and everyone else?Visibility that builds trust before the first call...
05/15/2026

The difference between firms getting the best cases and everyone else?

Visibility that builds trust before the first call ever happens.

and earned media don’t just get you seen, they shape how you’re understood, by clients, by referral sources, and by systems surfacing legal expertise.

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Lawyers, what are you reading before bed?We’re flipping between headlines, legal publications, Substacks, and the platfo...
05/13/2026

Lawyers, what are you reading before bed?

We’re flipping between headlines, legal publications, Substacks, and the platforms shaping what people, and AI, pay attention to.

Staying informed is how we keep your firm in the conversation.

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At AMPLIFY, we’ve seen firsthand how one thoughtful Google review can influence trust, visibility, and whether a future ...
05/11/2026

At AMPLIFY, we’ve seen firsthand how one thoughtful Google review can influence trust, visibility, and whether a future client decides to make the call.

And now, with platforms increasingly surfacing reviews and reputation signals, what you write matters even more.

Aron Solomon, AMPLIFY CSO, breaks down how to write a review that truly helps. Read more on Substack. https://amplifylawai.substack.com/publish/post/197163812

When someone asks AI who the best lawyer in your city is, there’s an 84% chance the answer is being pulled from earned m...
05/08/2026

When someone asks AI who the best lawyer in your city is, there’s an 84% chance the answer is being pulled from earned media.

According to Muck Rack’s latest “What Is AI Reading?” report, highlighted by The National Law Review, journalism, interviews, and third-party coverage overwhelmingly shape what AI platforms like ChatGPT, Claude, and Gemini cite and recommend.

At AMPLIFY, this is exactly what we help law firms build: authority that gets recognized by the systems shaping modern discovery.

[email protected]

05/07/2026

OpenAI’s courtroom battle is becoming one of the most important AI cases in the world.

AMPLIFY CSO, Aron Solomon, joined NBC Bay Area last night to discuss the latest developments in the Musk v. Altman trial, including testimony from former OpenAI board member Shivon Zilis, as questions surrounding governance, influence, and the future of AI continue to unfold. Watch the full segment here: https://www.nbcbayarea.com/news/local/openai-trial-live-updates-wednesday-elon-musk-sam-altman/4080052/

Gen Z isn’t searching for lawyers the same way previous generations did.They’re asking ChatGPT. Searching TikTok. Readin...
05/06/2026

Gen Z isn’t searching for lawyers the same way previous generations did.

They’re asking ChatGPT. Searching TikTok. Reading Reddit threads. Looking for connection, authenticity, and proof that your firm is actually trusted.

In her latest piece for the New Jersey Law Journal, Bridget Mercuri, AMPLIFY’s PR & Earned Media Director, breaks down how Gen Z is reshaping visibility, credibility, and what law firms need to understand before they get left behind.

Read it here: https://www.law.com/njlawjournal/2026/05/06/how-gen-z-is-rewriting-the-rules-for-law-firms/

05/06/2026

You don’t need to change who you are.
You need to change how you show up 🐬✨

Take it from Zara Larsson.

Lawyers, we're here to help. [email protected]

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