The Creative Coastal Girl- Digital Marketing

06/17/2026

👍 Likes are nice, but they’re no longer the metric Facebook cares about most.

Today’s algorithm is looking for signals that tell it your content is genuinely valuable to people. That means actions like shares, saves, meaningful comments, Messenger shares, and even WhatsApp shares often carry more weight than a simple like.

What does that mean for businesses?

Instead of creating content that encourages someone to quickly tap the like button, focus on creating content people want to keep, share, and come back to later.

For example, rather than saying:

👉 “Double tap if you agree.”

Try:

👉 “Save this for later.”
👉 “Send this to a business owner who needs to see this.”
👉 “Share this with someone who could use this tip.”

These actions tell Facebook that your content is useful, relevant, and worth showing to more people.

The goal isn’t just engagement anymore—it’s creating content valuable enough that someone wants to save it, share it, or send it to a friend.

The next time you’re creating content, ask yourself this:

Would someone save this, share this, or send this to someone they know?

If the answer is yes, you’re probably on the right track. 🚀

06/16/2026

What’s actually happening is a lack of systems.

When it’s simplified, it stops feeling heavy.

06/15/2026

Hot take:
A lot of businesses don’t actually need to go viral… they need to become recognizable.

Consistent content will outperform random viral moments almost every time. 👀

06/12/2026

🚨 Friendly reminder: Film your B-roll content this weekend.

You know… those quick clips of you working, packing orders, typing on your laptop, making coffee, meeting with clients, creating products, or simply doing what you do best.

Future you will be so thankful.

Having a library of fresh B-roll makes content creation easier, faster, and way less stressful when it’s time to post. Instead of scrambling for footage, you’ll already have content ready to go.

Set aside 15–20 minutes, press record, and capture the moments that happen behind the scenes of your business.

Your next few weeks of content might depend on it. 😉

What’s one thing you’ll be filming this weekend?

06/11/2026

Could you be my next client? 👋

Whether you’re ready to hand off social media completely or you’re looking for expert guidance, I offer a few different ways we can work together to help your business show up consistently and confidently online.

✨ Hands-Off Full-Service Social Media Management
For business owners who want social media handled from strategy to ex*****on. I create, manage, schedule, engage, and keep your online presence running smoothly so you can focus on your business.

✨ Social Media Consulting
Need expert eyes on your strategy? I’ll help you identify what’s working, what’s not, and create a clear plan to help you reach your goals.

✨ Monthly Coaching
Perfect for DIY business owners who want ongoing support, accountability, feedback, and guidance while managing their own social media.

No matter where you are in your social media journey, there’s an option designed to meet you where you are.

Ready to make waves online together? Send me a DM and let’s chat about which option is the best fit for your business. 🌊

06/10/2026

The fastest way to blend in on social media?

Do exactly what everyone else is doing.

The brands that get noticed aren’t always the ones with the biggest budgets or the fanciest equipment. They’re the ones willing to look at things differently, take creative risks, and show up in ways their audience hasn’t seen a hundred times before.

If your content looks exactly like everyone else’s in your industry, you’re giving people no reason to stop scrolling.

Thinking outside the box doesn’t mean abandoning strategy. It means finding fresh ways to tell your story, showcase your expertise, and connect with your audience in a way that feels authentic to your brand.

The goal isn’t to follow every trend.

The goal is to create content people actually remember.

💡 What’s one piece of content you’ve seen recently that made you stop scrolling?

06/09/2026

What’s actually happening is misaligned strategy.

Social media works differently for every industry — but it does work.

06/08/2026

A reminder for anyone starting their day with a cup of coffee and a long to-do list:

Wake up and make waves. 🌊

Not by doing more.
Not by trying to be everywhere at once.
But by showing up consistently, taking action, and trusting that small efforts create big ripples over time.

The content you post.
The relationships you build.
The business you’re growing.

It all starts with one intentional step forward.

What wave are you making today?

06/07/2026

A discovery call is about so much more than “talking about social media.” 👏🏻

It’s about making sure we’re aligned before we ever work together — goals, expectations, communication styles, workflows, and overall vibes included.

Because social media management isn’t just posting content. It’s strategy, systems, timelines, collaboration, and consistency happening behind the scenes.

I’m also talking about why many business owners initially think they can help lower package pricing by taking on certain tasks themselves… but quickly realize just how much work actually goes into managing social media consistently. 😅

Read the full blog at the link in bio. 🏝️

One of the most common questions I get from potential clients is:

06/04/2026

My clients don’t just hire me to schedule content, create content, build community, and bring structure to their marketing.

They hire me to stay on top of the constant changes happening across social media platforms.

Because let’s be honest—running a business is already a full-time job. Adding “keep up with algorithm updates, platform changes, new features, and shifting best practices” to your to-do list is enough to make anyone’s head spin.

While my clients focus on serving their customers and growing their businesses, I’m focused on making sure their social media strategy evolves right alongside the platforms.

That’s part of the value of having a social media manager in your corner—you don’t have to keep up with every change. I already am.