10/29/2021
👉🏻 One of the most important things to think about when designing a logo, or choosing a logo, is how the mark maintains its recognizability when the size changes.
🧐 Can a logo maintain recognition if it has to fit in a space the size of a penny? Responsive logos address this hurdle by taking elements from the main logo and gradually removing them to fit the necessary space. Responsive logos are strategic and help the viewer identify the brand at any size and on any medium.
❓Question: Have you ever noticed companies that use responsive logos? Hint: Look at Levis and Disney.
Is your logo responsive? Why or why not?
Comment below what you think!