Circle H Branding Company

08/18/2023

Your brand should forge a strong enough connection with consumers that they are "converted" to loyal customers, and then become your best brand ambassadors. But to get to this state requires a disciplined approach to unearthing truth that we can use to differentiate your brand from the competition and help you achieve your business goals.

The Circle H Brand Evolution Process is a commonsense, phased approach to brand marketing. It was developed from years of experience to discover core truths about your brand, and to map out the strategy needed to stake your claim in the marketplace. It is the foundation for telling your brand story. I just posted a simple overview of the process over at the Circle H blog at https://lnkd.in/g6zZ94xg.

Ready for us to take your brand through the process and evolve it for success? Let's talk!

08/07/2023

Attention business owners! 🚨Are you tired of struggling to get noticed on search engine results pages? 🔍

Introducing "Forging SEO Success: The Indispensable Role of Exceptional Content" 📈

In this informative article, we dive deep into the transformative impact of curating premium content. Discover the importance of a comprehensive content strategy that goes beyond mere keyword juggling and resonates with your target audience. Learn how engaging, authoritative, and user-centric content can accelerate your brand's growth and drive organic traffic to your business. 💥

At Circle H, we specialize in crafting brand-focused content strategies that boost search engine rankings and drive traffic. 💻

Join the ranks of digital leaders by mastering the art of user-centric content. The journey to SEO excellence starts today with a commitment to exceptional storytelling. If you need help, give me a shout and let's harness the power of premium content to achieve greater company growth together! 🚀

https://www.linkedin.com/pulse/forging-seo-success-indispensable-role-exceptional-content-tim-hewitt/

07/28/2023

A long-term writers/actors strike will soon begin to negatively affect advertising revenue in a major way, which of course helps fund production of shows. And many subscribers won’t renew without having ad-subsidized streaming services. So, let’s hope the studios and streamers come to agreements soon so everything can move forward.

“Getting delayed upfront commitments adds a really important layer of pressure on the studios and streamers to negotiate [with the unions] with more speed and willingness.”

As two Hollywood unions now feud with studios, upfront negotiations continue.

02/16/2023

Important points made here. Especially when using influencers, it’s important to integrate your brand in truly authentic ways. We would agree to find those who “already use the brand in their day-to-day life”. It delivers better trust/authenticity and the power of word of mouth recommendations at scale.

Deinfluencers deconstruct conspicuous consumerism while promoting sustainability and substituting lower-cost goods.

11/12/2022

I love this campaign! It is virtual reality meets hard reality….but bringing some much-needed fun and engagement with two very different brands.

Those in the market to buy or sell — or just dreaming of moving — can enter their gingerbread creations for a chance to win money toward their mortgage.

09/03/2022

Useful intel on key demographic groups’ buying habits from email marketing.
Of the boomers surveyed, 59% have purchased something through an email in the last 12 months. In contrast, 52% of Gen Xers have, 47% of millennials — and 39% of Gen Z.

Gen Z is least likely to have purchased by email, and millennials are in the middle, CM Group reports.

08/16/2022

We love seeing small businesses take off! With an audience of more than 1 billion monthly active users worldwide and over 138 million in the U.S., TikTok has helped these "boring" brands grow.

One woodworking business credits the platform with generating 90% of its sales.

08/11/2022

Words truly do matter in building and growing authentic brands that connect with consumers. And "playing it safe" can simultaneously stifle creativity and breaking through the clutter, creating challenges for brand marketers and creatives.

Brands want to avoid offending consumers in the current climate, Phrasee reports.

07/26/2021

Nice campaign that’s relevant for the times.

The OOH and digital effort, "Be An Outsider In The City" was developed with Bean's new AOR Doner.

06/23/2021

Brilliant and fun campaign from Jinx going direct to dog—with mini-billboards placed at animal eye-level and perfumed especially for sensitive noses. Targeting these to the pups first, shows "their humans" that the brand truly cares about their pets. This type of disruptive marketing is the type of things I love to do!

And Jinx's "barkboards" are scented for canine appeal.

06/14/2021

Here's a TV spot we helped put together with the The Country Network production team promoting a few of the cool new features on the TCN App!

If you haven't signed up yet, why not? Download for free today at the links in the post.

05/17/2021

One of my very favorite lifestyle brands, made more accessible by a visionary leader. I love their gear and the experience I have with the brand during every encounter.

Thank you to Leigh Perkins for helping my sons and I better experience God’s creation out on the rivers from Texas to Tennessee, and Oklahoma to Colorado. And here’s a bit of wisdom to live by from Mr. Perkins.

“There is only one reason in the world to go fishing: to enjoy yourself,” Mr. Perkins told The New York Times in 1992. “Anything that detracts from enjoying yourself is to be avoided.”

https://lnkd.in/dgYrTj9.

In 28 years at the company’s helm, he turned a small mail-order fishing tackle shop into a sporting brand with stores all over the country.