Liz Martin Creative, LLC

08/29/2022

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Today is Women’s Equality Day, and as a woman who owns a business, it’s a very important day to recognize! It wasn’t that long ago that I would not have been able to call myself a business owner because women were considered less than their male counterparts (and we still have some work to do in that department 😉). Join me in celebrating this day, and acknowledging some of my friends and clients who are fellow women business owners!

From the National Women’s History Alliance:
“At the behest of Rep. Bella Abzug (D-NY), in 1971 and passed in 1973, the U.S. Congress designated August 26 as “Women’s Equality Day.” The date was selected to commemorate the 1920 certification of the 19th Amendment to the Constitution, granting women the right to vote. This was the culmination of a massive, peaceful civil rights movement by women that had its formal beginnings in 1848 at the world’s first women’s rights convention, in Seneca Falls, New York. The observance of Women’s Equality Day not only commemorates the passage of the 19th Amendment, but also calls attention to women’s continuing efforts toward full equality.”

09/17/2021

It’s the last weekend to check out the shop in the Third Ward. I had fun creating these branding elements, signage and landing page for this featuring all businesses!

A big shout out to , .good.co and for organizing this and supporting your fellow women owned business peers!

MKE Pop-Up features a collection of women-owned Milwaukee & Wisconsin businesses that make quality products for your home. This special pop-up shop is a showroom of high-quality home goods in person, a rare opportunity for many of these digital brands. Come experience them for yourself and shop everything from furniture, wallcoverings, and décor to snacks, drinks, and even pet goods.

12/27/2020

Not all logo designs make the final cut, but it doesn’t make me love them any less. 🖤 This is still one of my favorite “not chosen” logo designs.

04/17/2020

Puzzles + design. Win win.

If you’re doing puzzles to stay sane, why not immerse yourself in ones created by artists, photographers, and designers?

01/15/2020

Ah, the power of pantone.

“Being a designer requires serious attention to detail — a notion that Pantone caters to and supports. Their enormous color library always has what I need!
The day I bought my own Pantone chip books for my one-woman studio was the day I felt like a legitimate design business. Pantone’s uncoated chips make it easy to see how the colors will actually print on the other materials we’ll use, like coffee cups, paper bags, and stickers.” - Graphic designer

11/22/2019

Nothing like a good type specimen book! Thanks ! I am already inspired to invest in a few more typefaces. 🤓. It’s nice to see options in actual print vs. digital. .

09/20/2019

This moodboard is coming to life! Finalizing this brand's guidelines soon. Creating a moodboard is often my favorite part of the design process. It lets me explore styles, color and moods for a client's project. It helps communicate visually what we often have trouble verbalizing. The process is beneficial to both myself and the client. It lets us pinpoint the design aesthetic and is the foundation of a new brand. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
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09/08/2019

Spending this afternoon finishing up typography styles and business card designs for this brand's release. I have the windows open and plan to take a little design break to enjoy this beautiful pre-fall weather. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Website coming soon! Stay tuned.
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08/23/2019

This 📷 photo cracks me up too much not to share. Working with other creative women feels really good. Meeting them to talk about business while also getting a blow out... feels pretty great too. .kevil ! I feel like I’ve just mastered some multitasking level I didn’t know existed. (not to mention laughing at ourselves as we fail multiple times at getting a picture where both our eyes are actually open is a fun stress releasing bonus.) Work can be really hard at times, stressful, daunting, filled with never ending lists. But it’s also awesome at times, and important to remember you can also have fun with it and take breaks. Thank you for the treat! Meetings will never be the same. .

08/09/2019

I really enjoyed this interview and with Mara Lecocq and her perspective as a creative woman in business. Worth the read.

'Better to go work for a great boss at a so-so company than a bad boss at a great company. Also, business is all about relationships. Maintain them. Nurture them. Then use those relationships to get all the advice, support and help you need to become a boss lady yourself - however you want to define that."

How one woman created the Google sheet that launched a viral movement. Thousands of boss ladies later, Mara Lecocq discusses the future of the ad industry, leadership across generations and what it takes to be, well, a boss.

07/24/2019

https://www.lizmartincreative.com/blog/2019/3/8/why-having-good-photography-is-important-for-your-brand

Today, good photography is crucial to your brand. We’ve outlined the ways photography can impact your brand’s message and tone, as well as how to implement good photography for your business.

06/24/2019

Here’s a peek at a branding project completed for . Founder, Liz Egan takes a unique approach to her work. She’s not your typical wedding florist and has a lofty goal in mind. Her designs are seasonally inspired, environmentally 🌿 friendly, mindfully applied, and stylishly designed. Not only is her work 🙌, but she’s a wonderful, thoughtful person any bride or groom would be lucky to work with. ❤️ working on this project was a delight. Check her work out at .
@ Milwaukee, Wisconsin