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Do Good Marketing LLC Do Good Marketing is a full-service marketing and advertising agency. Do Good Marketing. We do good marketing that does good.
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GivingTuesday 2026 is December 1: and the time to start planning is now. 🙌Nonprofit leaders: don’t wait until November t...
09/19/2026

GivingTuesday 2026 is December 1: and the time to start planning is now. 🙌

Nonprofit leaders: don’t wait until November to build your campaign. The next 90 days give you time to create a stronger strategy, a smoother donor experience, and meaningful momentum.

Here are five steps to take now:

1️⃣ Set a measurable fundraising goal.
2️⃣ Clarify your campaign story and the audience you want to reach.
3️⃣ Build and test your landing page and donation experience.
4️⃣ Map your email and social promotion calendar.
5️⃣ Launch testing and measurement before December.

When your message, audience, donation experience, and promotion plan work together, supporters have more opportunities to connect with your mission and take action. 💙

Read the full GivingTuesday 2026 guide on our blog: https://dogoodmarketing4nonprofits.com/blog/

Need help getting started? Visit https://www.dogoodmarketing4nonprofits.com or set up a free 15-minute consultation: https://calendly.com/michael-haviland/free-15-minute-consultation?back=1&month=2026-09

100 MILES COMPLETE! 💙🚴💯The miles are finished, but the mission is far from complete.I want to say a heartfelt THANK YOU ...
09/12/2026

100 MILES COMPLETE! 💙🚴💯

The miles are finished, but the mission is far from complete.

I want to say a heartfelt THANK YOU to everyone who supported Team Do Good and me during this year’s New England Parkinson’s Ride.

A special shout-out to Andy, Jon and Mary Beth, and the ever -present anonymous donor who have donated since my previous post.
Whether you donated, shared one of my posts, sent a message of encouragement, or simply cheered me on along the way—you were part of these 100 miles, and I am incredibly grateful.

Because of your generosity:

💙 Team Do Good has raised: $15,250
💙 I have personally raised: $9,133

Every one of those dollars supports the important work of The Michael J. Fox Foundation for Parkinson’s Research and brings us closer to the goal that matters most: a cure for Parkinson’s.

My 100-mile ride may be complete, but we’re not done.

There is still research to fund. There are still treatments to discover. There are still millions of people and families waiting for the breakthrough that changes everything.

We are not done until there is a cure.

Thank you for believing in this mission, for supporting Team Do Good, and for riding alongside me—mile after mile.

100 miles complete. The mission continues.

Until next year! 💙🚴

DONATIONS ARE STILL BEING ACCEPTED! YOU DONATE HERE: give.michaeljfox.org/fundraiser/7038927



Honoring every life lost on 9/11, the bravery of first responders, and the unbreakable spirit of Americans. We remember....
09/11/2026

Honoring every life lost on 9/11, the bravery of first responders, and the unbreakable spirit of Americans. We remember. We stand strong. 🇺🇸 #911

90 DAYS CAN MAKE A BIG DIFFERENCE. 💙Giving Tuesday is December 1—and nonprofits that start preparing now have time to bu...
09/09/2026

90 DAYS CAN MAKE A BIG DIFFERENCE. 💙

Giving Tuesday is December 1—and nonprofits that start preparing now have time to build something much stronger than a last-minute fundraising push.

We created a practical 5-step plan to help you use the next 90 days to:

✓ Set clear fundraising goals
✓ Create a message people will remember
✓ Get your donation page ready
✓ Develop stories and campaign assets
✓ Activate donors, volunteers and ambassadors
✓ Build your communications calendar

The goal isn't simply to raise money on one day.

It's to use Giving Tuesday to engage more people, attract new supporters and build relationships that continue through year-end and beyond.

👉 Read the 5-step plan:
https://1l.ink/NNND3LX

TODAY, YOUR DONATION CAN HAVE TWICE THE IMPACT. 💙I’m continuing my 100-mile ride (done in 4 25-mile rides) to raise fund...
09/07/2026

TODAY, YOUR DONATION CAN HAVE TWICE THE IMPACT. 💙

I’m continuing my 100-mile ride (done in 4 25-mile rides) to raise funds for The Michael J. Fox Foundation for Parkinson’s Research, and there’s an incredible opportunity to make every dollar go even further.

Thanks to a generous anonymous donor, donations are being matched up to $250,000.

That means a $25 gift can become $50.
$50 can become $100.
$100 can become $200.

For me, this fight has always been personal. I began riding 17 years ago after my dad, John Haviland, was diagnosed with Parkinson’s. Although we lost Dad 10 years ago, I continue riding for him—and for every person and family whose lives have been changed by this disease.

If you’ve been thinking about supporting my ride, today is a great day to do it.

Your gift can help fund the research that leads to better treatments and, ultimately, the cure we’re all riding toward.

👉 Donate now and double your impact:
https://give.michaeljfox.org/fundraiser/7038927

Thank you to everyone who has already supported me. Same mission. Greater impact. Let’s keep going. 🚴💙

100 Miles. A Few Days. One Mission.This year, my ride for The Michael J. Fox Foundation for Parkinson’s Research is goin...
09/04/2026

100 Miles. A Few Days. One Mission.

This year, my ride for The Michael J. Fox Foundation for Parkinson’s Research is going to look a little different.

Instead of riding at the event in person, I’ll be riding remotely—and taking on 100 miles over several days.

I had originally hoped to tackle the miles differently, but a strained calf has reminded me that sometimes you need to adjust the plan without changing the goal. So, while I recuperate, I’ll be listening to my body, breaking the 100 miles into manageable rides, and continuing to move forward.

Because the miles have never really been the point.

The reason I ride is.

I started riding 17 years ago after my dad, John Haviland, was diagnosed with Parkinson’s. We lost Dad 10 years ago, but my commitment to helping find a cure hasn't changed.

So this week, whether it's 10 miles, 20 miles, or whatever my calf allows that day, every mile will be for Dad—and for every person and family living with Parkinson’s.

If you'd like to give me a little extra motivation along the way, please consider supporting my 100-mile ride and the important work of The Michael J. Fox Foundation.

👉 Support my ride:
https://give.michaeljfox.org/fundraiser/7038927

Different location. Different route. Same mission.

100 miles to help move us closer to a world without Parkinson’s.

💸 Billions in matching-gift funds go unclaimed every year: and your nonprofit may be leaving easy revenue on the table.E...
09/02/2026

💸 Billions in matching-gift funds go unclaimed every year: and your nonprofit may be leaving easy revenue on the table.

Estimates suggest $4–7 billion in employer matching gifts goes unclaimed annually. About 10% of donations may be eligible for a match, yet only around 1.3% are actually matched. And 78% of donors don’t know their employer offers one.

The opportunity doesn’t require a complicated new campaign. A few strategic tweaks can help:

✅ Add a matching-gift search to your donation flow
✅ Mention matching gifts in receipts and appeals
✅ Make employer-match instructions clear and visible
✅ Remind supporters after they give

When donors know how to unlock their employer’s contribution, one gift can create twice the impact.

Want to turn more overlooked opportunities into fundraising momentum? Visit www.dogoodmarketing4nonprofits.com.



What matching-gift step could your nonprofit improve first?

Is your nonprofit website making it easy for people to take action? 👀Your website should help visitors quickly understan...
09/01/2026

Is your nonprofit website making it easy for people to take action? 👀

Your website should help visitors quickly understand your mission, connect with your programs, sign up to help, and make a donation. But small barriers: unclear messaging, difficult navigation, or too many steps: can hold your organization back.

That’s why we created a FREE Nonprofit Website Checklist.

Use this practical resource to uncover what may be limiting your website’s ability to generate:

✅ More donations
✅ More engagement
✅ More action

Whether you’re a nonprofit leader, fundraiser, or marketing team member, this checklist gives you a simple place to start improving your online presence.

Get your free checklist today at https://dogoodmarketing4nonprofits.com/book-a-free-audit/ and take the next step toward a stronger website and greater impact.

Your nonprofit may already have access to a powerful fundraising and awareness tool: the Google Ad Grant.Eligible nonpro...
08/28/2026

Your nonprofit may already have access to a powerful fundraising and awareness tool: the Google Ad Grant.

Eligible nonprofits can receive up to $10,000 per month in in-kind Google Search advertising: helping more people discover your programs, services, resources, events, and opportunities to give.

The opportunity is significant. But simply having the grant isn’t enough.

To turn searches into impact, your organization needs:

✅ A clear strategy
✅ Mission-focused campaigns
✅ Strong, relevant landing pages
✅ Ongoing optimization and management

Many nonprofits leave this resource on the table because they don’t have the time or expertise to manage it effectively. Do Good Marketing helps nonprofits strategize and manage the Google Ad Grant so they can reach people actively searching for the support, services, and causes they provide.

Your mission is already making a difference. Let’s help more people find it.

Learn how Do Good Marketing can help you put the Google Ad Grant to work: https://dogoodmarketing4nonprofits.com/certified-google-ad-grants-managed-services/

A first gift is an introduction: not the whole relationship.Yet first-time donor retention is under 25%. That means most...
08/25/2026

A first gift is an introduction: not the whole relationship.

Yet first-time donor retention is under 25%. That means most new donors never get the chance to become long-term supporters.

Meanwhile, major donor retention tops 70%.

The lesson is clear: stewardship isn’t a nice-to-have. It’s the growth play.

• Thank donors promptly and personally.
• Show the impact of their support.
• Create meaningful touchpoints between campaigns.
• Make it easy for supporters to stay connected.
• Build donor journeys that grow with the relationship.

When donors feel valued and informed, they’re more likely to give again: and give more generously. In fact, the median gift among retained donors is up 20%.

Think of it like a garden: acquiring new donors plants the seeds, but consistent stewardship is what helps relationships take root and grow.

At Do Good Marketing, we help nonprofits create donor journeys, engagement strategies, and digital fundraising experiences that turn first-time supporters into lasting partners. Visit www.dogoodmarketing4nonprofits.com to learn more.

What’s one stewardship touchpoint your organization could strengthen this month?

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