ALLAUR Creative + Events

ALLAUR Creative + Events We help brands become culture makers. Branding | Marketing | Events

Target personas. What are they? Why do they matter? How do you identify yours? Contrary to popular belief… not everyone ...
07/13/2023

Target personas. What are they? Why do they matter? How do you identify yours?

Contrary to popular belief… not everyone is a target persona for your brand. Finding your prime audience requires knowing who specifically you are tailored to best serve, and how to reach those individuals.

Check out our latest blog post on target personas through the link below! 👇

https://www.allaurcreative.com/impact/why-do-target-personas-matter

Over here at ALLAUR, we value friendship. Our company was actually started by Al + Laur. As co-owners and best friends, ...
05/31/2023

Over here at ALLAUR, we value friendship. Our company was actually started by Al + Laur. As co-owners and best friends, over the years, we’ve found it’s important to create intentional space for friendship outside of work.

One way we do that is by celebrating our “Friendship Day!” We turned it into a holiday where we take the day off and do something fun to spend time investing in and celebrating our friendship!

Have a work bestie or do you run a business with someone you love? Here are a few things we’ve found to help prioritize and invest in friendship outside of work!

1- Set Boundaries - For example, we don’t text about work and if we slip up, remind each other to use our slack channels to continue the conversation. We save texting for our friendship!

2- Set Hours - Once we determine our last meeting “closed” for the day, if we are still spending time together, we are intentional about noting that we are ending the work day and no longer talking about work! This also usually applies to 830-5pm window.

3- Plan to Spend Time Together for your friendship - we send each other calendar invitations for dinner nights or coffee dates that are just for fun. Usually once or twice a week! This helps us make sure we are balancing our time and investing in our friendship, not just cranking through work

4- Have 1-1s: We check-in every week to see how we’re doing - because work does impact our personal life, too!

5- Clear Communication: Sometimes means having hard and clear conversations to make sure we are honoring each other

Have any questions on what it’s like running a business with your best friend?! Drop your question in the comments or shoot us a DM!

This month's blog is up!! As entrepreneurs, we tend to be passionate about what we are building. As we should be. But th...
05/17/2023

This month's blog is up!! As entrepreneurs, we tend to be passionate about what we are building. As we should be. But the how we build it can get lost in our big picture approach to accomplishing our goal. It is easy for us to find ourselves 5 steps ahead with essential building blocks missing. This month we have a downloadable resource to help guide you through the foundational pieces of our process when it comes to building a sturdy brand. Head over to the link in our bio to read about the importance of HOW you build whatever it is that you have set out to build.

Use today to shape your tomorrow. Happy Monday! Let's do this.
05/15/2023

Use today to shape your tomorrow. Happy Monday! Let's do this.

Happy National Small Business Day! Here are some ways you can support and partner with your favorite small businesses. A...
05/10/2023

Happy National Small Business Day! Here are some ways you can support and partner with your favorite small businesses. A little bit goes a long way.

Your brand is your identifying mark. It creates a visual and experiential identity for the public to associate with you....
05/09/2023

Your brand is your identifying mark. It creates a visual and experiential identity for the public to associate with you. At ALLAUR, we also like to think of a brand as "an entity that evokes an emotional response in relation a product, service, or organization." Your brand is meant to help shape people's first impressions of you. So we are big advocates for putting your best foot forward when it comes to building a brand.

Having a well developed brand brings a handful of game-changing benefits to the table. It offers brand recognition, a firm marketing foundation, brand consistency, and a professional public appearance; among other benefits. Your brand should be one of the strongest aspects of your business that reinforces who you are and what you stand for.

With the catering dream team prepping for the Lynchburg Regional Business Alliance 140th Annual Meeting this week! These...
02/20/2023

With the catering dream team prepping for the Lynchburg Regional Business Alliance 140th Annual Meeting this week!

These women are the magic behind a coffee room for 380+ executives…☕️✨ Thankful to work alongside you for this event!!

2022 was a year of embracing new perspectives, and re-shaping old ones. We are so incredibly thankful for every new rela...
01/01/2023

2022 was a year of embracing new perspectives, and re-shaping old ones. We are so incredibly thankful for every new relationship built, opportunity given, and lesson learned this past year. We are thrilled to get to continue to foster and steward what has been given, and excitedly anticipate the new things that come in 2023.

Happy New Year 🤍🎉

Ready to welcome the New Year? 🪩👋🏻Every year, we use these 15 reflection questions to look back on the year, acknowledge...
12/30/2022

Ready to welcome the New Year? 🪩👋🏻

Every year, we use these 15 reflection questions to look back on the year, acknowledge where we’re at, dream, and set goals for the new year.

SWIPE for our end-of-year reflection questions and read our last blog post to learn more about our end-of-year planning.

Find these questions helpful? I’d love to hear from you! Send me a DM or shoot me an email at [email protected] 🪩✨

Merry Christmas from our team! We hope for full hearts and lasting joy for you and yours! ✨🎄❤️
12/26/2022

Merry Christmas from our team! We hope for full hearts and lasting joy for you and yours! ✨🎄❤️

Address

Frederick, MD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12024178236

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