08/29/2022
A strong personal brand is what differentiates you from your competition and with such branding, small businesses can beat larger businesses. Here's how to start and grow your personal brand.
Focus on what you do. It's important to be clear on what the core of your personal brand is. Are you a speaker? A consultant? An author? Is your focus technology? Back pain? Healthy eating? Leadership? A strong personal brand is strengthened when you enable people to narrow their focus on what they do.
Build a tribe. As you seek to build your personal brand, don't focus on generating sales. First, focus on building your community, or building your tribe. I'm not saying you should NOT generate sales. However, building your tribe should be about building a community of followers who know, like and trust you. To build this tribe, encourage people to join your email list, like you on Facebook, follow you on Twitter, and otherwise connect with you to continue the conversation.
Showcase your personal brand with social media. It is essential that you showcase your personal brand. Showcase your thought leadership, and showcase your speaking engagements. You need to FEED your community. The best way to do this is through the power of social media. Several times a day on Twitter, several times a week on Facebook, and wherever your customers reside on social media, you need to be actively engaged with your tribe.
Video brings your brand to life. Video is a powerful way to bring life to your personal brand. Remember, most of your tribe cannot get up close and personal with you. However, through the power of engaging videos, you can get closer to and more personal with your community.
Speak at events and organize your event. Events are a very powerful way to connect with your community in real life. Sure, we can see our favorite celebrities through live streaming and other multimedia options. However, when they have live performances and events, we still want to go, right? Having a live event for your community is no different. Speaking at other people's events is a great way to showcase your thought leadership, too. Organizing your own event is a powerful way to put your brand on a pedestal.
Publish a book. Being an author is a way to add credibility and strengthen your personal brand. Think about it: You must pick expert A or expert B. Both are about the same except one has a book. The one with the book will almost always be picked, as they appear smarter, more credible, and more prestigious. A book is an important way to solidify your personal brand.
Download your copy, be in Motion: The Unstoppable Force of Your DNA Business Fingerprint.
Interaction is a must and becoming more "human" with your audience is a game-changer for your business.
For 30 years, I have worked to help elevate others in their businesses. Of course, this includes my own. I have learned through my own start-up apprenticeships, learning from others' mistakes and my own. I worked with various tools and techniques but felt too many of these and the startup world in general, focused solely on the mechanics of starting a business.
It is time to make our businesses more human, about other people and in the process give the business a much better chance of survival. For too long the screen between you is keeping business from coming to you.
The is something called the Purpose Economy and the static tools of the business world won't cut it and are not fit for the purpose.
If you want to build an opportunity, a tribe of SUPER fans, a following which refers to you and buys from you, "be In Motion" is a book to help! Here we will look at the DNA of building those human interactions and what will make you an Unstoppable Force in your business.
Download your copy! $1.99
https://beboutiquepr.com/shop/ols/products/be-in-motion-digital-e-book
