15/10/2024
5 Straightforward Ideas to Make Your Content Different from AI Copy Generators and Even Competitors
1. Add emotion through personal stories.
If there’s one thing AI can’t replicate, it’s your personal experience. So, one of the best ways to bring a human touch to your website is through storytelling.
2. Use your own photos.
Branding Photos: These are my top recommendation. A branding photographer can capture high-quality, professional images that are distinctly yours. These photos tell a story about who you are and what your business represents.
Mobile Phone Photos: While not as polished, using photos you’ve taken on your phone can still work, depending on the context. These can be particularly effective for more candid or behind-the-scenes content.
3. Avoid overused AI language.
Here’s a sneaky but effective tip: steer clear of phrases and terms commonly used by AI-generated copy. Certain words and phrases tend to show up again and again in AI-written content, so by being intentional with your word choices, you can differentiate yourself.
This tip comes from Kindey over at , and while I can’t remember the exact episode (seriously, go check out her podcast for all the good stuff), the advice sticks. Be mindful of your language and make it as personal, specific, and “you” as possible.
4. Talk about what others in your industry aren’t.
Take a step back and look at what’s being said in your industry. Now, ask yourself: What’s missing?
5. Use quotes.
In Episode 5 of the podcast, I had copywriter on to talk about this exact strategy. Quoting real people and using real data adds weight to your content and gives it credibility that AI simply can’t match.
If you’re not sure where to start or how to make your content stand out, I can help!
With my personalized marketing insights assessment, I’ll review your website and messaging, pinpoint what’s missing, and give you actionable steps to humanize your content.
Interested? Send me a DM with the word ‘Stand Out’ and let’s chat about how I can help you.
