09/11/2026
Here's a local SEO basics tip that's easy to overlook: NAP consistency — your business Name, Address, and Phone number should match, word for word, everywhere they appear online. Your website, Google Business Profile, Facebook, Yelp, industry directories — all of it.
Search engines cross-check this information to decide how trustworthy and relevant your business is for local searches. Even small mismatches (a suite number listed one way in one place, differently in another; an old phone number that never got updated) can quietly hurt your rankings.
It's a simple fix, but it's one of the first things we check when we take on a new local SEO client — and it's one of the fastest wins available for most small businesses.
Not sure if your listings are consistent across the web? We're happy to take a look.
