PDQ Communications, Inc.

18/03/2025

How HCP Marketers View Direct Mail in 2025

The latest PDQ Communications survey shows direct mail’s resurgence in HCP marketing—driven by interactive tech, digital integration, and measurable impact.

05/02/2025

Understanding Healthcare Payors: A Comprehensive Guide for Pharmaceutical Marketers

Learn how healthcare payors shape prescribing behavior and how pharma marketers can leverage payor data for more effective HCP engagement strategies.

16/01/2025

How Can You Connect With HCPs Through Payor Marketing?

Learn how to enhance HCP marketing through payor insights. Discover PDQ Communications' targeted approach to reaching providers using payor relationships.

28/08/2024

When it comes to healthcare marketing, the size of your HCP mailing list isn't just about numbers—it's about strategy. Learn how to strike the right balance between reach and relevance to maximize engagement and achieve measurable results in your campaigns.

How Large Should My HCP Mailing List Be

The size of your HCP mailing list should reflect your level of investment, preferred engagement channels, and the intent of your campaign.

27/08/2024

How Email Fits Into Your Healthcare Marketing Strategy

Email remains a cornerstone of effective healthcare marketing, providing an essential channel to engage HCPs with personalized, relevant content.

26/08/2024

How Large Should My HCP Mailing List Be

The size of your HCP mailing list should reflect your level of investment, preferred engagement channels, and the intent of your campaign.

21/08/2024

Are you reaching the right healthcare audience with your marketing efforts? PDQ breaks down how to zero in on the exact audience that matters most to your business. From understanding key demographics to leveraging the power of data-driven strategies, we’ll guide you through the steps to maximize your impact. If you're looking to elevate your marketing game and connect with the decision-makers who can truly drive your success, this is a must-read.

How to Target the Right Healthcare Audience

Targeting the right HCP audience involves understanding who your products and services are geared toward, identifying your ideal recipients, and segmenting based on prescribing behavior and other factors to ensure higher engagement.

15/08/2024

Ready to take your pharmaceutical marketing to the next level? Our latest blog dives into strategies that really work, from connecting with healthcare pros to making the most of digital platforms. It's all about staying ahead in a competitive market while navigating those tricky regulations. Whether you're looking to ramp up brand awareness or see a serious boost in sales, we've got the insights you need.

Effective Pharmaceutical Marketing Strategies

PDQ Communications helps healthcare companies navigate a pharmaceutical marketing landscape driven by technological advancements and shifting demands to achieve their goals.

31/07/2024

PDQ Survey Finds Direct Mail Remains Vital in B2B Healthcare Marketing

The PDQ Communications Pulse Survey highlights the importance of direct mail in healthcare marketing strategies.

25/07/2024

PDQ is pleased to introduce a new add-on feature to your traditional email deployment programs: The QRT (Quick Response Triggered Email)

Here's How It Works:

* Deploy custom email.
* In 24 hours, HCPs who click on a link in the initial email will receive a follow-up email (QRT) with customized messaging specific to their interests.
* Deploy echo email to non-openers within 7 days.
* In 24 hours, HCPs who click on a link in the echo email will receive a follow-up email (QRT) with creative messaging in response to their initial engagement.

Click the link in the comments to view a sample of a QRT email campaign in action!