Cogwheel Marketing & Analytics

06/12/2026

is scaling across its entire enterprise in #2026, using it to personalize guest search, streamline associate workflows, and improve owner operations.

Read more here:

Global Chief Information Officer Naveen Manga said during a virtual event that 2026 is “a year for scale,” as the company continues a multiyear technology transformation with “ambition and caution.”

06/11/2026

OpenAI is expanding ChatGPT's platform with self-serve tools, CPC bidding, and better measurement, which should make it easier for businesses of all sizes to advertise directly within .

Read more here:

OpenAI expands ChatGPT ads with a beta self-serve Ads Manager, CPC bidding, and enhanced measurement tools—built to protect privacy and keep conversations separate from ads.

06/10/2026

👉 Question from Revfine.com: Given the range of available, from to , how do you advise allocating to maximise impact and ? What guides the decision-making process?

Stephanie Smith, CHDM:

“Step 1: Define your target market/niche and have clear differentiators.

Step 2: Define various available touch points throughout that customer journey and life cycle.

Step 3: Educate, then Convert, Test and Learn.

This differs depending on whether it is B2B or B2C and how much existing brand awareness already exists.”

Read more answers here: https://www.revfine.com/hospitality-marketing-budget-advice/v

Professionals use our strategies and actionable tips to get inspired, optimize revenue, innovate processes, and improve customer experience.

06/09/2026

Kylie Chen, in her recent article, explains what campaigns are, how they differ from and , and when to use each.

Read the full article here: https://cogwheelmarketing.com/if-search-and-display-had-a-baby-why-demand-gen-is-the-new-hybrid-you-actually-want/

Demand Gen campaigns blend the best of Search and Display ads. Learn how they work, where they appear, and how to use them.

06/08/2026

We're excited to be heading to San Antonio, TX! Visit our HITEC Booth #2145, or catch us at the HSMAI Conference

If you'll be attending, let us know! We'd love the opportunity to connect.

05/21/2026

Stephanie Smith, CHDM, in her recent article, argues that can improve when distributed across open, publicly crawlable websites, and provides tips to ensure and can actually “see” your .

Read the full article here:

Press releases may be losing ground with Google, but they can still shape how AI search tools see your hotel and work for GEO.

05/20/2026

Our Annual Happy Hour Registration Has Begun! 🥂

This year, we're excited to bring professionals together for cocktails, hors d'oeuvres, and great conversation in San Antonio, TX, co-hosted with our friends at RevAMP, The Guestbook, and TCRM: Experts in Hotel Revenue Management.

❗Spots are limited — Comment for an invite❗

📍 Anaqua Garden Bar Pavilion | 555 S Alamo St

📅 June 15, 2026

🕓 4:30 PM – 7:30 PM

05/15/2026

visibility is bigger than just an problem, but it's not as complicated as you might think. Moz shared their insights on how to win with .

The winning formula comes down to three key things:

1. Clarity over complexity.

LLMs favor well-structured, digestible (FAQs, bullet points, clear headings). If the model has to work to understand you, it moves on.

2. Third-party matters more than your own site.

85% of come from external sources. If major publications and roundups aren't mentioning you, you likely won't appear in AI answers regardless of how good your website is.

3. consistency across channels compounds over time.

The brands winning in LLMs built a clear, repeated message across , , and long before took off. LLMs essentially reflect your broader back at you.

Read the full article here:

Struggling to earn LLM citations without a playbook? Discover 10 expert-backed strategies to boost AI visibility and long-term brand impact.

05/14/2026

Who's going to survive 's Zero-Click Era? Zyppy SEO broke down the types that are most likely to stay strong in the future.

To stay relevant in an -driven world, the winning content tends to be:

👉 Proprietary ( or only you have)

👉 Experience-based (firsthand , , )

👉 Action-enabling (lets users do something, not just learn something)

👉 Identity-driven (people seek you out by name, not just your topic)

Read the full article here:

No more generic blog posts. Plus content frameworks for every type of publisher.

05/12/2026

We're excited to share that Cogwheel has been named #32 on the 2026 list of the fastest-growing companies in the Rocky Mountain region 👏

We want to thank everyone who has supported us and been a part of our growth over the years. This means everything to us. And thank you to Inc. Magazine for this recognition.

Check out the full list here: https://www.inc.com/regionals/rocky-mountain