Cogwheel Marketing & Analytics

10/13/2026

📈 How a French Quarter went from 6%)

And it's not a short-term spike. Paid search remains one of the hotel's top referring domains for revenue, and has held steady at 26%.

The takeaway: In a competitive market, you don't win by bidding on the same terms as everyone else. You win by matching user intent.

How are you approaching non-brand search in competitive destinations? 👇

10/12/2026

🎉 Congratulations to Sienna Crawford on her promotion to Director of & !

Sienna has been an incredible asset to our agency, and this next step reflects the impact she's made on our team, our clients, and our brand. In her expanded role, she'll lead training programs and marketing strategy.

Join us in congratulating Sienna. We're excited to see what's ahead! 👏

10/09/2026

InterContinental Hotels & Resorts is extending its global partnership with Timeshifter, giving every guest across its 242 complimentary personalized jet lag plans, alongside nutrition-focused menu items, as part of its restorative push.



Have you used before? What do you think about it?



Read more here: https://www.ihgplc.com/en/news-and-media/news-releases/2026/intercontinental-reinforces-commitment-to-restorative-travel-through-extended-worldwide-partnership-with-timeshifter

InterContinental reinforces commitment to restorative travel through extended worldwide partnership with Timeshifter 

10/08/2026

Joy Hawkins and Colan Nielsen audited 500+ Google Business Profiles and outlined 7 insights you need to know:



1) Category Dilution is a Myth.

2) Your GBP Needs Your Website.

3) Google Ranks Pages, Not Websites.

4) Proximity Has a Hard Limit.

5) Keyword Types Reshuffle Map Results.

6) Static Strategies Die Fast.

7) AI Local Packs Are Stealing Leads.



Google keeps evolving, yet mainly the same mistakes keep popping up. Have you found yourself in any of these?



Watch the full video here:

For more information: https://www.sterlingsky.ca/local-seo-audit-ch...

10/07/2026

👉Question from Hospitality Net: Is the most overrated discipline in ?



Stephanie Smith:

" builds on top of SEO, so SEO is not dead.



I think that ( ) helps with and , not necessarily . I agree that Inspiration often lives in different areas, ie . I don't think people use for Inspiration, either.



As I would group Google Maps into SEO. Location and Reviews still matter but it also depends on the user and what their priorities are.



It is not fair to compare versus . Of course, from a traditional model that Branded Search will outperform, but that buyer is in a different place in the customer journey.



At this point in time, it is likely that are driving up Branded Search and being falsely categorized as people come from LLMs being more educated."



Read more answers here: https://www.hospitalitynet.org/panel/digital-marketing-in-hospitality/is-seo-the-most-overrated-discipline-in-hospitality


What is your experience with SEO, and how has it changed since the appearance of GEO?

For more than two decades, SEO has been treated as one of the cornerstones of hotel digital marketing. Hotels have invested millions in keyword research, metadata optimisation, H-tags, local SEO, back

10/06/2026

We're proud to be recognized as a 2026 Hokie 100 honoree, celebrating the fastest-growing Hokie-led companies.



Big thank you to our entire team for all the hard work that contributed to this success, and Virginia Tech , which helped shape how we approach innovation, leadership, and service.



Congratulations to all of this year's honorees, and Go Hokies!

10/01/2026

Happy Cogwheel Day!

Today, we’re celebrating 8 years as an agency! To mark the occasion, we selected 8 words that we feel best describe Cogwheel and our wonderful team. Cheers to 8 years and many more to come! 🥂

09/30/2026

We’re thrilled to share that Cogwheel Marketing has earned a spot on the Inc. 5000 list! 🎉

With 255% growth over the past three years, we ranked #20 in the Travel & Hospitality segment — a huge milestone for our team.

This recognition reflects the incredible work of our team and the results we've been able to deliver together. Thank you to everyone who has been part of this journey!

09/25/2026

's Mode in added three new features: flight price tracking with alerts, points/miles cost estimates for and , and in-chat booking through partner sites.

Have you tried any of these yourself? We'd love to hear about your experience!

Read the full announcement here:

Book hotels and track airfares, plus view miles and rewards with AI Mode in Google Search.

09/24/2026

Sienna Crawford, in her recent article, argues that should treat as long-term "revenue infrastructure." This means investing across the full from to , rather than relying on short-term, bottom-funnel campaigns judged only by .

Read the full article here:

Discover how a well-built hotel marketing funnel—from inspiration to booking—reduces OTA dependency and compounds revenue over time.