Katherine Hamelund-Ad Strategist

Katherine Hamelund-Ad Strategist Helping MedSpas + Beauty Pros book their calendar solid with dream clients
MSN, RN → Certified Meta Ad Strategist
🙌 DM me 'Ready' to get started!

If you want to fill your schedule with premium clients, you gotta stop chasing cheap leads.Here’s the shift…❌ Most medsp...
02/03/2026

If you want to fill your schedule with premium clients, you gotta stop chasing cheap leads.

Here’s the shift…

❌ Most medspa ads focus on getting the lowest cost per lead. Sounds good, right?

But those $8 leads? They’re asking “how much?” and ghosting after one visit.

✅ The medspas scaling past $1.5M focus on lifetime client value instead.

They attract premium patients who book packages, come back every 12 weeks, and refer their friends.

Same ad budget. Completely different results. 🥂

The difference? Strategic targeting and positioning that speaks to clients who already VALUE quality.

What’s the ONE change you’re ready to commit to this week? Share below!

Want help building ads that attract premium patients instead of price shoppers?

👉 Comment “STRATEGY” and I’ll send you the link to book your free 20-minute Ad Strategy Session.

Cheering you on! ❤️

01/27/2026

From idle injector to fully booked in 90 days (now they’ve hired 2 more).

A medspa owner hired me a year ago because his new injector was sitting idle 4 days a week.

He was paying her full salary. She was talented, ready to work, fully trained, but her schedule had maybe 8-10 appointments per week.

He was doing that 2am math we’ve all done: “How long can I afford to keep paying someone who’s only 30% booked?”

The anxiety was real.

So we built her a pipeline using The Premium Patient Pipeline. My complete ad-to-appointment ecosystem designed specifically for premium medspas.

We didn’t chase cheap leads or run discount campaigns.

We targeted premium patients in the area who were already looking for an injector they could trust long-term.

Within 90 days, fillings the gaps.

Within 6 months, booked out.

Fast forward to today...one year later—he just hired two more injectors because demand is that strong.

That’s what happens when you stop hoping referrals will catch up and start engineering your growth strategically.

✨ If you’re a medspa owner with open appointment slots, new team members, or services that need more bookings, I can help you fill them without discounting or chasing tire-kickers.

I’m offering free 20-minute Ad Strategy Sessions where I’ll map out a custom Premium Patient Pipeline plan for your medspa. You can take it and run with it yourself, or we can talk about doing it together.

Either way, you’ll walk away with a clear roadmap.

👉 Link in bio to book your session. Spots are limited to 5 per month because I do these personally—no sales team, just me and you strategizing.

Let’s fill those schedules.

Most medspa owners expand because something is working.Your schedule is full.Your team is busy.Demand is there.So you do...
01/19/2026

Most medspa owners expand because something is working.

Your schedule is full.
Your team is busy.
Demand is there.

So you do the right thing.

You hire.
You add a room.
You invest in equipment.
You open more hours.

That’s exciting. And it should be.

Where things get tricky is what happens next.

Capacity increases the day you expand.
But demand doesn’t.

Referrals and organic growth are amazing for stability.
They’re just slow when you’re trying to fill new rooms, new schedules, and new services.

That’s where paid ads change the game.

Not to “get random leads.”
But to intentionally fill:

• New provider schedules
• New treatment rooms
• New service launches
• New hours you just opened

When ads are built around capacity, growth becomes predictable instead of stressful.

This is the work I love doing.

Helping established medspas turn smart expansions into profitable ones.

If you’ve expanded recently and still have empty slots,
DM me CAPACITY.

I’ll help you map out how ads can fill what you already built.

I’ll be honest. I despise spammy marketing tactics.Like as much as the Grinch loathes Christmas 🎄I was on a call with a ...
12/18/2025

I’ll be honest. I despise spammy marketing tactics.

Like as much as the Grinch loathes Christmas 🎄

I was on a call with a current client last week, and not once did a bait-and-switch strategy come up. No fake urgency. No inflated pricing just to “mark it down.” No pressure tactics to scare people into booking.

I won’t do it.

Instead, we focused on what actually builds trust and bookings long-term:

- Showing real humans behind the brand.
- Inviting people into the space and the experience.
- Highlighting the team, the expertise, the care.
- Giving value before asking for anything.

We built a strategy that elevated what they were already doing well and positioned their injectable services in a way that felt aligned, confident, and premium.

That’s the approach I stand behind.

Not louder marketing. Better marketing.

If you’re curious how this kind of strategy could work for your business, send me a DM!

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Grand Rapids, MI

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