Lydia Writes Good

Name: Lydia Writes Good
Address: Grand Rapids, MI, 49504, US
Telephone: +16164609789

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Grand Rapids, MI
Lydia Writes Good

big ideas • branding • copy + content

05/28/2026

The best AI is within all of us: Actual Intelligence!!! P.S. We can totally tell when ChatGPT or Claude wrote your copy and so can everyone else!!!!

05/27/2026

Last week, we celebrated the transformational work that can happen through the power of education, access, and a great idea.

President Jen Schottke came to us with a fun branding challenge for a repeatable event. The annual event would be called “The Field Trip,” bringing trades organizations back to the job site that they brought to life. This year’s venue choice was the still-under-construction — a project that WMCI students helped build via their access to jobsite training.

So we got to work, beginning where we always do with mood boards. Immediately, the team rallied around a concept that resonated with people of the trades, one where we invoked the great outdoors, hiking, camping, and the National Parks. We worked through event branding and touchpoints that would feel repeatable year-after-year as the benefit carries onto the next major construction project, while also bringing people across various organizations in as one welcomed whole as a community network tied to WMCI.

We knew the first Field Trip event was going to be deeply meaningful to our client, their donors and their students, but the nature of this transformational entity on the city’s riverfront carries a lot of emotion for many throughout the region. Last week’s event proved just that: a well branded and executed event reminds us all that education and community is worth every dollar invested.

05/19/2026

What do Elvis, Genesee Beer, ALDO Shoes and Celine Dion have in common? They all sum up our quick trip last week to NYC!

Lydia and Meagen attended — a conference where independent agencies share their first-round presentations that went to client that showcases the true breadth of creative ideation behind some of the biggest creative visionaries in the industry.

Here’s what we learned:
🌀 A strong strategy protects and begets good design work. Don’t skimp here EVER.
🌀 Show the system from the beginning to inspire and show flexibility.
🌀 Creativity is a human trait. When you truly connect with your brand client, it shows in the work.
🌀 Words, narratives, and lines sell everything.

And of course we had to sneak off for a little fun, so we took off for a night to the hilarious which was inspiring in its own way. Haha

04/27/2026

It’s been a minute since we’ve introduced ourselves… so, hi! 👋🏻 Nice to meet you. Thanks for being here.

Meet , Creative Director of this little studio. Scroll through for cringey and slightly embarrassing photos. ➡️

04/24/2026

We spent a beautiful day yesterday with of .frog interviewing for her upcoming show “Mother Lake” at . 🌊 We’ve said it once and we will say it again and again: we are so freaking lucky to do what we do.

03/02/2026

Last Friday, we took home 12 ADDY Awards at American Advertising Awards! 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆

The best part? Our table at the awards show was ALL women — a real rarity in the ad industry! We are so incredibly lucky to work alongside such brilliant, cool, creative clients who trust us to create work that breaks through the bu****it.

Here’s what we won:  🥇1 Gold for logo design
🥇1 Gold for 2024 impact report
🥇1 Gold for “Find Your Next” merch
🥇1 Gold for 2025 benefit invitation 🥈2 Silvers for Oberon Eclipse campaign 🥈2 Silvers for Oberon Light campaign
🥈1 Silver for “Make Their Holiday” campaign
🥈3 Silvers for “Find Your Next” campaign   Congrats to all the winners! We’re so proud to be part of the West Michigan creative scene.

Know anyone that can build us another awards shelf??? Hahaha

02/13/2026

Love ya, mean it ❤️❤️❤️

02/05/2026

CLOSED // Have you heard the word? ✏️ We’re for two 30+ hour part-time positions: a Junior to Mid-Level Copywriter and a Junior to Mid-Level Graphic Designer. Our ideal candidates would live in West Michigan and be willing to come into the studio regularly, have 1-3 years of agency experience, and have a self-sufficient working style.

We believe cool clients don’t need a jumbo agency to take their brand to the next level. Our nimble number enables us to get rid of the bureaucracy and bloat that gets in the way of delivering pure, potent, unfiltered creativity. Which is why we are so intentional when expanding our bench.

01/28/2026

We’re having a STUDIO SALE AT .frog THIS SATURDAY in collaboration with two super talented photographers, and . We will have all sorts of very cool s**t for sale, including art-making and craft supplies, artwork, framed prints, office supplies, prints, photography, photo and video equipment, cameras, posters, packaging supplies, stuff for vending, discounted LWG products, vintage, and lots more! Everything will be priced to sell, and there’s a huge FREE parking lot right in front of the studio.

🧊 It’s not lost on us that s**t is crazy right now, so Lydia Writes Good will be donating part of the proceeds of this sale to Mutual Aid in Minneapolis. We will also have anti-ICE posters available for free (more on that later).

01/20/2026

Friggin clients, amirite?

Address

Grand Rapids, MI
49504

Telephone

+16164609789

Website

https://www.lydiawritesgood.com/

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