Brand Storey Studio

Brand Storey Studio Branding with bite for product based businesses who want major shelf appeal.

At CLS Design, our mission is to provide exceptional branding and marketing services that enhance the visibility and recognition of our clients' businesses. We are committed to building long-term relationships with our clients and providing them with personalized design solutions that meet their unique business needs.

11/20/2025

Prepping for the International Wine, Beer & Food Festival this weekend with my fave people at , and honestly… I’m so excited. Getting invited as their guest feels like such a sweet full-circle moment in my work.

Life has been shifting in big ways lately. Divorce changes everything, even when it’s the right choice.. your routines, your energy, your sense of normal. But it also cracks things open in ways you don’t expect. I’ve been feeling more like myself than I have in a long time, and pouring into projects I love has been a huge part of that.

If you’re also trying to find your footing after a major life shift, I see you. Things can feel messy, painful, or unfamiliar… and still be leading you somewhere better.
You didn’t survive that chapter for nothing. You’re stronger, more capable, and more resilient than you give yourself credit for.

Here’s to new beginnings, unexpected invitations, and the moments that remind us we’re still moving forward.

Hi, I’m Casey 👋Brand Builder · Creative Director · Certified Night Owl · Caffeine Enthusiast.I grew up in the tiny North...
09/05/2025

Hi, I’m Casey 👋
Brand Builder · Creative Director · Certified Night Owl · Caffeine Enthusiast.

I grew up in the tiny Northern Michigan village of Pellston — yes, village. No stoplights, but somehow an airport. That kind of small-town upbringing teaches you to be resourceful, independent, and maybe a little stubborn. I’ve been creating for as long as I can remember, and that “make something out of nothing” mindset still drives everything I do today.

My career path has been anything but straight. I’ve been:
📚 A librarian (yes, I still love the Dewey Decimal System)
🎨 A short-lived tattoo apprentice (turns out no one wants a shaky tattoo artist)
🍷 The owner of a paint-and-sip business (with some very enthusiastic students)

But behind it all, I was always designing. Eventually I landed in marketing, screenprinting, and then the cannabis industry — where I climbed to creative director for one of Michigan’s top retailers. That’s when I knew: I wasn’t meant to just make things pretty. I was meant to help brands stand out and shine.

Now? I run Brand Storey Studio — a boutique agency for emerging CPG brands and indie retailers who want more than “nice” branding. My clients want strategy + design that gets them noticed.

When I’m not building bold brands, you can find me hanging out with my husband Caleb, our house horse (aka Gus, my 130lb Irish wolfhound mix), and our two cats. I love playing D&D with friends, working on my own art and products, and sneaking north for lake time whenever I can.

Stick around if you want to see what it looks like to build branding with bite — bold, fast, and impossible to ignore. 🖤

I’ve been on both sides of the traditional design agency model.I’ve been the burnt-out designer, drowning in endless rev...
09/05/2025

I’ve been on both sides of the traditional design agency model.
I’ve been the burnt-out designer, drowning in endless revisions for multiple clients that stretched on for weeks.
And I’ve been the frustrated client, wondering if I’d ever get my finished designs… or if I’d have to send them back for yet another round of revisions.

Honestly? I’d rather throw myself on shattered glass than go back to that model.

That’s why I built Brand Storey Studio differently.

No middlemen. No bloated timelines. No twelve rounds of watered-down concepts.
Just fast, strategic, collaborative design that gets your product noticed.

Because really…

✨ Do you have time to wait months for a logo?
Neither do your buyers. Momentum matters. Every week you wait is another week your product isn't getting picked up by retailers or making the sales it should.

✨ You don’t need to micromanage a design team.
What you need is someone who can take the vision off your shoulders, run with it, and bring back something that feels like you — but sharper, bolder, ready for shelves.

✨ And you definitely don’t need branding that looks like everyone else’s.
Safe, cookie-cutter design won’t get you stocked. You need branding with bite — the kind that buyers notice, remember, and reach for.

What you need is clarity, character, and consistency — the Bold Brand Formula™.
What you deserve is a brand that feels like you, looks irresistible, and makes buyers stop in their tracks.

That’s what we build here.
One project at a time. One client at a time.
Bold brands only.

You don’t need another boring newsletter. You need The Bite Club.It’s where bold brands get the tools, insights, and enc...
09/05/2025

You don’t need another boring newsletter. You need The Bite Club.

It’s where bold brands get the tools, insights, and encouragement to grow faster and smarter.
Think of it as your weekly dose of bold branding fuel — straight to your inbox.

✨ Bite-sized tips
✨ Studio behind-the-scenes
✨ Real talk (and cats)

Join today → https://hello.brandstoreystudio.com

No middlemen. No bloated timelines. Just bold brands, built fast.Here’s how we do it:1️⃣ Fit Call - Let's see if we're a...
09/05/2025

No middlemen. No bloated timelines. Just bold brands, built fast.

Here’s how we do it:
1️⃣ Fit Call - Let's see if we're a vibe
2️⃣ Bite Guide → clarity + direction.
3️⃣ Brand Intensives → design, packaging, and web built to sell.

Ready to start?
https://www.brandstoreystudio.com/enquiry

Most emerging brands skip straight to design — then wonder why nothing feels right.The truth? Strategy comes first.The B...
09/05/2025

Most emerging brands skip straight to design — then wonder why nothing feels right.

The truth? Strategy comes first.

The Bold Brand Formula™ = Clarity + Character + Consistency.
That’s how you get major shelf appeal that lasts.

Save this if you’re ready to level up your brand.

I’ve always been the type of person who dances to her own tune.. a rebel at heart.. so it’s no surprise that I do things...
09/05/2025

I’ve always been the type of person who dances to her own tune.. a rebel at heart.. so it’s no surprise that I do things a little differently.

At Brand Storey Studio, I don’t follow the “standard agency” model you may know. I work one-on-one. One project at a time. No middlemen. No bloated timelines. Just strategy-led design, and a streamlined process that doesn't make anyone involved want to throw themselves on shattered glass.

You won’t find endless back and forth, or 12 rounds of “Can we try it in beige?” here.

You’ll get clear strategy, bold design, and retail-ready branding… in a matter of days.

Fast can still be flawless — when the strategy is sharp.

My clients don’t just get pretty branding. They get results.📈 More accounts✨ Consistent tools🖤 Brands they’re proud ofWa...
09/05/2025

My clients don’t just get pretty branding. They get results.

📈 More accounts
✨ Consistent tools
🖤 Brands they’re proud of

Want your win here next?
See if we’re a vibe
https://www.brandstoreystudio.com/enquiry

Wanna work with me? Next steps:🔥 Bite Guide → clarity + strategy🔥 Brand Intensives → branding + design + packaging in 1-...
09/05/2025

Wanna work with me? Next steps:

🔥 Bite Guide → clarity + strategy
🔥 Brand Intensives → branding + design + packaging in 1-3 days
🔥 Join The Bite Club → stay inspired + connected

Start Here: https://www.brandstoreystudio.com/enquiry

A taste of what I do best: branding + packaging that doesn’t just look good, it gets noticed.THIS is what major shelf ap...
09/05/2025

A taste of what I do best: branding + packaging that doesn’t just look good, it gets noticed.

THIS is what major shelf appeal looks like.

If you’re ready for your brand to stop blending in and start turning heads, hit Start Here in my bio. Let’s make your products impossible to ignore.

Address

DeVos Place - 303 Monroe Ave NW
Grand Rapids, MI
49503

Website

https://hello.brandstoreystudio.com/

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