TACT Marketing Strategy

TACT Marketing Strategy We specialize in growth marketing—building clear strategies, creative campaigns, and strong brand identities that drive visibility, engagement, and revenue.

TACT Marketing Strategy helps businesses move from scattered tactics to intentional, results-driven marketing. From strategic planning to ex*****on, we partner with you to ensure every marketing move is purposeful, measurable, and aligned with your long-term goals.

An epic evening with last night 🏗️The weather, the community, the mission! The West Michigan Construction Institute (WM...
05/21/2026

An epic evening with last night 🏗️
The weather, the community, the mission!

The West Michigan Construction Institute (WMCI) in Grand Rapids is a trade school for commercial construction, offering hands-on training for both new and experienced professionals in trades like carpentry, drywall, plumbing, and electrical.

It provides competency-based education, including NCCER-accredited programs, and professional development for field leaders, preparing students for careers through practical skills and industry-recognized certifications.

Our construction industry friends and colleagues are incredible. Supporting an organization that provides alternative career opportunities to young people is a gift and we’re so grateful for something like this in our community. 🫶

One of the most overlooked investments a growing B2B company can make is missing a SOLID brand messaging framework.Note:...
05/20/2026

One of the most overlooked investments a growing B2B company can make is missing a SOLID brand messaging framework.

Note: This is NOT a tagline. It's NOT a mission statement written for the website and never referenced again.

A brand messaging framework is a real, working document that your marketing, sales, and leadership teams can all pull from.

Here's what TACT builds into every messaging framework we create:

✅️ Audience definition: Not a demographic. A specific, clearly drawn picture of the person or business you're trying to reach and why they need what you offer.

✅️ Core problem statement: Not what you do, but what pain you remove or result you create. This is the language your buyers use when they're searching for a solution like yours.

✅️ Differentiation: What makes your approach, your team, or your process different from the alternatives? This needs to be honest, specific, and meaningful to your buyer, not just to you.

✅️ Proof points: The evidence that backs up your positioning. Client outcomes, credentials, process details, anything that makes your differentiation real.

✅️ Brand voice: The tone, style, and language patterns that make every piece of content feel like it comes from the same place.

When all of this is clear and documented, your team stops improvising, your content gets more consistent, and your sales conversations get sharper.


🔎 If you're evaluating a marketing agency or freelancer right now, here are three questions we encourage you to ask befo...
05/14/2026

🔎 If you're evaluating a marketing agency or freelancer right now, here are three questions we encourage you to ask before you commit!

❓️ Question 1: Can you show me examples of work you've done for a business at a similar stage or in a similar industry?

This isn't about the portfolio. It's about whether they understand the specific constraints and pressures you're actually navigating — or whether they're learning on your budget.

❓️ Question 2: How will you measure whether this is working?

Push past "we'll track engagement" and "you'll see brand awareness grow." Ask what the specific metrics are and how they connect to your business goals. If they can't answer clearly before work begins, you'll be chasing that clarity for the rest of the engagement.

❓️ Question 3: Who will I be working with day to day, and how often will we communicate?

The person who sells you the work should be the person doing the work, or at a minimum, closely overseeing it. A rotating cast of junior staff is a red flag, not a sign of a team.

None of these are adversarial questions! They're just what an informed, confident partnership looks like. A great marketing partner will welcome every one of them. 🫶

05/12/2026

I wish someone told me this 11 years ago.

What does a marketing audit actually include? Most business owners have heard the term but aren't sure what to expect or...
05/06/2026

What does a marketing audit actually include?

Most business owners have heard the term but aren't sure what to expect or how it translates into action.

Here's what TACT examines:

✔️ Brand messaging: Does your positioning clearly differentiate you? Does it resonate with your ideal audience, or is it written for everyone (which means it reaches no one)?

✔️ Digital presence: Website structure, SEO health, and whether your online footprint actually reflects the business you've built.

✔️ Channel performance: Are you showing up in the right places? Are the channels you're investing in aligned with where your buyers actually spend time?

✔️ Content gaps: What content exists, what's missing, and what's getting in the way of building real authority in your space?

✔️ Tech stack: Are your tools actually helping you market, or are they adding complexity without adding value?

The goal of a TACT audit isn't to hand you a document. It's to give you a clear, prioritized action plan so every marketing dollar you spend from that point forward has a purpose.

If your marketing has felt scattered or unclear, an audit is the fastest way to get your bearings.


05/05/2026

NO MONEY SPENT 👏👏👏

04/14/2026

One of the best pieces of career advice I’ve ever been given.

Thank you, mentors.
Thank you, parents.
Thank you, friends.
Thank you, peers.

Each voice has helped me and encouraged me on my and journey. It is such a delight to now have my opportunity to ‘pay it forward.’ 🤍

S/O to for the video booth at 😎

A great evening in Grand Rapids! 🍸🎭First stop was with for their ‘Cocktails & Conversations’ event. Thank you, Will War...
01/29/2026

A great evening in Grand Rapids! 🍸🎭

First stop was with for their ‘Cocktails & Conversations’ event. Thank you, Will Warren, for hosting us and to Heather Edwards for keeping the conversations going! It was so fun to hang with Emie Badersnider, CRPC™, Ashley Pattee, LMSW, CPCC, ACC, Elle Perk, Lauren Brennan, CRPC®, and a few new friends!

Next stop was the show, Kimberly Akimbo! Steve Steketee and I had a blast! It was such a nice, wholesome show (very needed this January!). Many thanks to Meghan Christ Distel, Jennifer Pascua, and the BGR team for all your hard work to bring these shows to GRMI 💕

Winter is definitely wintering right now— but there’s lot of fun to still be had ‘out on the town’ ❄️

01/28/2026

👀 The biggest marketing budget wastes we see:

→ Tools no one uses
→ Ad spend running without oversight
→ “Nice to have” content that doesn’t support sales
→ Duplicated work across teams

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Grand Rapids, MI

Opening Hours

Monday 10am - 4pm
Tuesday 10am - 4pm
Wednesday 10am - 4pm
Thursday 10am - 4pm
Friday 10am - 12pm

Telephone

+16162150139

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