LaFleur Marketing

06/15/2026

Regulated industries get handed generic playbooks, then get blamed when those playbooks don't fit.

Law firms. Healthcare practices. Financial services.

The strategy built for a DTC brand was never made for a profession bound by trust, compliance, and reputation.

The fix isn't more tactics. It's an agency that understands the industry before it touches the strategy.

Specificity beats volume every time.

06/12/2026

AI is moving faster than the policies meant to govern it. That gap is where the risk lives.

Hal Ostrow, shareholder at Rhodes McKee and certified privacy professional, joins Chip LaFleur to talk AI compliance, data protection, and how to stay at the leading edge without putting your clients or reputation on the line.

New episode dropping soon.

Follow Legal Marketing Radio so you are ready when it lands.

06/10/2026

Train a local model in your firm’s voice. Host it yourself.

No per chat fee.

Now your chat sounds like your brand, reflects how you actually talk, and the cost stops climbing every time someone reaches out.

This is the kind of practical AI infrastructure most firms aren’t told is even possible.

Not hype.

Just a workflow that changes the math.

06/09/2026

We've been heads-down and working hard lately, but we make a point to come up for air together. Shared meals, board games, happy hours, the occasional friendly competition.

The work matters, and so does the team doing it. Connection is not a break from the work, it's part of what makes the work good. ❤️

06/08/2026

Everyone's racing to add AI to their stack.

Almost no one asks the harder question first: what are we actually trying to measure?

Tools amplify whatever they're pointed at. Point them at a clear strategy and they compound your results. Point them at guesswork and they just help you waste budget faster.

The teams winning right now aren't the ones with the most AI. They're the ones who knew what they were doing before the AI showed up.

06/03/2026

Our team had a great time at the The Economic Club of Grand Rapids' 50th anniversary dinner last night.

The takeaway we keep coming back to is the friendship between Bill Clinton and George W. Bush. Two men who once campaigned against each other's parties, sitting on the same stage, laughing at each other's stories, making the case for listening before judging.

The substance mattered. The fact that they could have the conversation together mattered more. We're grateful to have been in the room!

06/01/2026

The barrier to producing marketing content has collapsed. The barrier to actually growing a professional services firm has not.

Check out our new blog: The Growth Engine Framework: Why Tactics Without Strategy Plateau | LaFleur Marketing

The latest marketing tools don’t do as much without an effective internal and external strategy. Learn more about LaFleur’s Growth Engine.

06/01/2026

The barrier to producing marketing content has collapsed. The barrier to actually growing a professional services firm has not.

Check out our new blog on the Growth Engine Framework:

The latest marketing tools don’t do as much without an effective internal and external strategy. Learn more about LaFleur’s Growth Engine.

05/29/2026

Thank you, MSU Research Foundation, for having Christopher LaFleur speak at Scale-Up! on building websites with AI agents.

Conversations like these are why we love this community!

05/27/2026

Big thanks to GRWebDev: Grand Rapids Web Development Group for making last night's "Bring Your Own Brain" event happen with us. Local AI, real conversation, and a community that keeps showing up for each other.

What a great night!