25/07/2026
☀️ SEO isn't downstream from branding anymore.
For years, businesses often followed the same course:
Build the brand.
Write the messaging.
Design the website.
Then hand everything to the SEO person to “optimize.”
At Argh Matey, we think that's sailing in the wrong direction. 🌊
Search data can actually help steer the brand itself.
Think about what people reveal every time they search the internet.
They tell us how they describe their problems. What they're looking for. What questions they need answered before making a decision. What terminology they actually use instead of the industry jargon businesses sometimes use to describe themselves.
That's not just keyword research.
That's market research.
And those insights can help shape positioning, website messaging, UX, offers, content strategy, and sometimes even larger business decisions.
AI search makes this even more interesting.
When someone asks Google, ChatGPT, Bing, Grok or another search experience for a recommendation, those systems have to understand what your business does, who you serve, and why you're relevant to that particular search.
SEO shouldn't be the little dinghy you tow behind the ship after all the “real” branding is finished. 😂
It belongs in the navigation system. 🧭
At Argh Matey, we use internet search data to help businesses chart smarter marketing decisions.
Because we'd rather navigate with data than sail by gut instinct.
🏴☠️ Argh Matey
Navigate the Digital Seas™
