Verilliance

04/27/2016

"good design is really is about “shaping emotional infrastructure"

In college I minored in a program that was the closest thing to studying the psychology of environment. It made sense to me, and I suppose because I was keenly aware of my own sensitivity to it, that what we're surrounded by, or near, would affect our state of mind.

On a wilder level, wouldn't it be interesting to see what studies would reveal about the influence of environment on the "flavor" of a culture? For example, say, what's the difference between an historic European city and a modern city?

Scientists are investigating the emotional toll of ugly architecture.

04/18/2016

This is my "my office is in disarray because of a radiator leak, but I still have this corner and the windows are open because it's impossibly gorgeous outside today" face.

04/06/2016

If you've wandered here hoping to keep updated on cool "brain + marketing to change the world" stuff, awesome, thanks for stopping in! BUT, if you've heard me speak on the topic of the psychology of social media, you know that I don't play B2B in this space. Why? Because B2B on Facebook is an uphill battle for attention, and as I teach my clients, leveraging SM is not about being everywhere, OR even being where the most eyeballs are.

LinkedIn is where people go when they're in their business mind, so, naturally, that's where my content will be the most useful.

By all means, hit the like button here, and once in a while I'll share something cool from behind the scenes, or a link about behavior I think you might find interesting. Then? Come find me on LinkedIn for the deeper stuff and learn how to leverage your marketing time more effectively too.

View Jennifer Williams’ professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Jennifer Williams discover inside connections to recommended job candidates, industry experts, and business partners.

03/04/2016

Brandstorming and entrepreneur mentoring session, and a sneak peek for the gorgeous relaunch of an eco-fashion brand.

03/01/2016

Collaborating on a new project. Starting research with these. If these subtitles are any indication... "Working Together to Change the Future", and, "A New Approach to Solving our Most Complex Challenges", and, "Leading from the Future as it Emerges", ...I think I'm already in love with this project.

02/26/2016

"No one cares what you ate for lunch".

Perhaps, but researchers found that photographing and sharing indulgent or healthy meals increases enjoyment.

My daughter and I joke about our food choices being Instagram worthy. "Ooooh, hang on, this is going on Instagram", one of us will say when a particularly beautiful looking dish is set in front of

02/12/2016

Drove out into the frozen world during lunch to run an errand and drove past Richardson's Candy Kitchen. They're so busy they have an officer on duty to direct traffic. Way to go Richardson's!

Richardson's Candy Kitchen : - Richardson's Famous Dixies New England Favorites Sea Salt Caramels Deerfield Samplers Custom Assortments Sugar Free Samplers Other Favorites Valentine's Day Care Packages Gift Baskets Non Pareils Gift Cards

01/08/2016

Copywriting: a dance between the poet and the scientist.

01/08/2016

When Henry David Thoreau said, "Most men lead lives of quiet desperation" he clearly had never hung out at a Valley entrepreneur event or met the men and women coming down from their quiet lives of robust creation to attend.

And a couple of said folks were extra-fascinating. Which reminds me I still have some fascination personality tests to give away. Go to howtofascinate.com/you and enter code JOY-Verilliance.

What makes you different? Your personality already has a built-in specialty. This is your highest value. It’s what makes you fascinating.

01/07/2016

Fun with glittens and mentoring KUSIKUY CLOTHING COMPANY, LLC at Valley Venture Mentors (VVM)

01/07/2016

Ready to get my mentoring on with KUSIKUY CLOTHING COMPANY, LLC and Valley Venture Mentors (VVM)

12/29/2015

Selecting my soundtrack for this afternoon's work, which requires a laser-focused creative zone. According to the science, that should be lyric-less, possibly incorporating nature sounds, and be at a moderate sound level.

Check out http://www.sciencealert.com/the-best-music-to-listen-to-for-optimal-productivity-according-to-science for a good laymen's overview to the science of music and productivity.

What's your afternoon work soundtrack?