Boch Creative

03/17/2026

If marketing your business feels tough,

its because your brand is lacking clarity.

Is this your daily thought list?

- Should you post about strategy today?
- When do you talk about results?
- Should you share advice?
- What do I advertise?
- Should I advertise?

Does the default answer always end up …yes?

The problem is your brand menu isn’t defined.

You’re sounding generic AF.

A brand message does more than give you what to write.

It creates a connection with the target audience.

Because you should be talking about their problem.

Not yourself, not your business, not your recent wins.

Their problem.

How is someone supposed to trust you if they don’t think you get them?

They can’t.

So they don’t reach out.

Fix your message, fix your brand.

Asaf🌶️The Brand Chef

Fixing your brand’s broken recipe

P.S. I’m opening a small group on April 6 where founders will build their brand together over twelve weeks.

09/11/2025

It is my pleasure to showcase one of our newest brands, Live Edge Copywriting.

Thank you to Ron for providing a great foundation for your brand and allowing us to take it to the next level.

08/21/2025

08/20/2025

Clients like this keep you motivated

08/18/2025

08/08/2025

You don't need a GC.
You need a construction manager.
On your side, always.

07/22/2025

How does the Chef... Chef?
It's all about balancing your message.
Too much tongue in cheek and people roll their eyes.
Not enough and it won't be memorable.

The hat helps do most of the heavy lifting,
the messaging is the wing-man