Swing Strategic Communication

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Swing Strategic Communication We help small- to medium-sized businesses grow using targeted and strategic communication.

I’m so happy to be at the IABC Southern Region Conference in Greenville, SC to learn best practices from the best of the...
20/10/2022

I’m so happy to be at the IABC Southern Region Conference in Greenville, SC to learn best practices from the best of the best in the communications field.

I used to hate LinkedIn. I didn’t see how it added any value to my business or my career - other than being a place to s...
04/08/2021

I used to hate LinkedIn. I didn’t see how it added any value to my business or my career - other than being a place to store my resume and stay connected to former coworkers. But after a conversation with a colleague, I gave it another shot - and I’m so glad I did.

In the four months since I took his advice and put effort into who I follow and what I post, I made a connection that turned into an incredible business opportunity and this week, LinkedIn News featured one of my posts.

The best part? It hasn’t taken very much of my time. I spend less than an hour a week on the app. Here’s what I’ve been doing:

1) Follow people, organizations and news sources that are in your industry.

2) Spend at least 10 minutes a week interacting with posts that are relevant to the type of work you do. (Break out of your comfort zone and comment on those posts from your 2nd and 3rd that come across your feed. You’ll have some amazing conversations!)

3) At least once a month, write a short article or story (~200 words) that is relevant to your business. (My goal is once a week - I constantly have thoughts about , , or work/life rolling around in my brain - it’s great to have a place to share them with others!)

4) Use

That’s it. Minimal effort, but my results have been better than I could have imagined.

What are you doing to get the most out of LinkedIn? Please share your thoughts in the comments and let’s help each other make great connections on this platform.

This book is important. If you are a woman, or were raised as a female,  or are raising or working with girls, you need ...
27/05/2021

This book is important. If you are a woman, or were raised as a female, or are raising or working with girls, you need to read this book. calls out and shuts down every myth about women not being good with money and gives you a roadmap to help you start making the money you deserve to make. It’s absolutely brilliant.

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