Crosshatch

05/18/2026

The most valuable creative work rarely begins with aesthetics alone.

It usually begins during a meaningful transition.

A company entering a new phase of growth.
A founder trying to articulate a bigger vision.
An organization that no longer looks or sounds like who it has become.

Over time, we’ve realized the strongest partnerships come from helping organizations navigate those moments with clarity, strategy, and systems that feel human.

Most creative studios position themselves around what they can produce.Logos. Websites. Campaigns. Packaging. Strategy.A long list of capabilities.And while versatility matters, I’ve started to realize there’s a point where offering “a little bit of everything” begins to flatten perception i...

05/17/2026

Branding, Design, Photography and Ecommerce site will go live next week…

05/15/2026

Simple branding isn’t about doing less. It’s about understanding what matters most and having the discipline to remove everything else.

A few thoughts on why simplicity is often the hardest part of the process.

There’s a moment in almost every branding project where things start getting crowded.More ideas.More messaging.More graphics.More explanations.More “just one more thing.”And honestly, complexity is easy.Anyone can add. Few people know what to remove.Simple branding often gets mistaken for mini...

05/14/2026

New work for AEC1099.

AEC1099 exists to connect independent talent with Architecture, Engineering, and Construction organizations in a way that feels credible, clear, and intentional. We translated that idea into a brand system built around structure, connection, and momentum.

From typography and layout systems to digital applications, swag, conference branding, and UI concepts, every piece was designed to reflect the values at the center of the platform: independence, clarity, credibility, partnership, and momentum.

05/13/2026

A lot of businesses don’t have a branding problem.

They have a growth problem.

The company evolved. The work got sharper. The team got more experienced. The vision became clearer.

But the branding stayed frozen in an earlier version of the business.

At a certain point, the disconnect becomes obvious.
The website undersells the work.
The messaging sounds generic.
The visual identity no longer reflects the level of thinking behind the company.

That’s usually the moment businesses realize they haven’t outgrown design.
They’ve outgrown who they used to be.

A lot of businesses think branding problems show up all at once.They don’t.Most of the time, the company evolves slowly while the branding stays frozen in place.The business gets sharper. More experienced. More confident. More capable.But the website still sounds like year one. The logo still feel...

04/28/2026

Meet Steve!

Podcast Episode · Mostly On-Brand · April 24 · 31m

04/24/2026

Conversation with Dr. Steve Quach of Chimera Leadership Group is live!

Listen wherever you listen to podcasts.

Apple Podcast here 👉

Podcast Episode · Mostly On-Brand · April 24 · 31m

04/24/2026

Not everything happens in the deliverable.
Mostly On-Brand, a podcast from Crosshatch on branding, leadership, and the decisions that shape both.

Launching soon.

04/22/2026

A quiet evolution for Cumberland Commodities. We developed a refined brand system, a new website, and a suite of supporting collateral. From digital to tradeshow, every touch point is now more aligned, and intentional… Trust is the main ingredient.

04/15/2026