HighRock

02/18/2026

Excited to have Alex Neffenger on our CineTRAIN team.

We’re pleased to welcome Alex Neffenger as Director of Learning & Development for CineTRAIN at HighRock.

With nearly two decades of theater industry experience, Alex has led high-performing field teams and later guided corporate talent development strategy with a focus on leadership growth, operational efficiency, and measurable impact. As a certified executive coach, he designs results-driven learning experiences that equip teams at every level to perform at their best.

“I am excited to join HighRock as the Director of Learning and Development, CineTRAIN. I look forward to adding my nearly two decades of theater and talent development experience to CineTRAIN’s industry leading training and development offerings to continue creating top tier content for our client partners and learners.”

Please join us in welcoming Alex to the team.

02/03/2026

Built from grit, and determination 🌹⚽

We created the complete Hub City FC brand, from naming, strategy and identity to visuals, website, uniforms, and swag. Introducing The Black Roses: a punk-inspired underdog rooted in loyalty, hard work, and earned respect. Forged in late nights, uneven fields, and relentless pressure.

Growth is part of the process. The bloom comes after the hard work.

👉 See the full case study (link in comments)

01/28/2026

We spent last week in Baltimore bringing our team together for our annual EOS meeting. Two days focused on clarity, direction, and building what’s next. Even our team needs reminded that marketing and brands are built long before the campaign launches. They are built in the strategic decisions that give your brand focus, confidence, and momentum.

01/21/2026

Is all publicity good publicity?

Outrage, clickbait, and tribalism can accelerate growth and awareness. They can also erode trust and damage a brand long term.

Strategy decides which one happens.

Here are five strategic considerations from our Director of Brand, on when attention builds value and when it can burn it.

👇Link in comments to learn more.

12/22/2025

Happy Holidays! As we wrap up another year, the entire HighRock team sends our warmest wishes for a peaceful and joyful holiday season! Thank you to our clients, partners, team, and community for an incredible year of creativity, collaboration, and growth.

Our offices will be closed
🎄 Dec 24 & Dec 25
🎉 Jan 1

12/01/2025

Our Director of Digital Strategy, Monique Fisher breaks down why website performance matters more than ever.
We’ve entered a new hybrid search era where your website isn’t just serving people, it’s also being interpreted by AI tools that influence customer decisions long before they reach your homepage.
A high-performing website boosts:
✅ Credibility
✅ Visibility across Google and AI search tools
✅ Customer trust and conversions
Slow or outdated? You risk disappearing from both. Small businesses can't afford to take that risk.
🔗 Read our full, in-depth overview on the current digital landscape and why performance is now a business essential. https://highrock.com/insights/small-business-websites

11/27/2025

THANK YOU to all of our colleagues, clients, family, and friends for all that you do. We hope you all have a happy Thanksgiving. We will be closed on November 27th & 28th.

09/24/2025

✨ Building the Dream Team with Spicher's Appliances & Security

We had the chance to create a commercial featuring the real stars, their own incredible team members. No actors, just authentic people who bring the brand to life every day.

Huge thanks to our creative partners at Connect Films for the great direction, sound and cinematography. This one was truly a team effort, and we’re proud of the final result!

08/01/2025

Social Media numbers lagging? It may be time to re-think your strategy. Start with this - It’s not about what to post next, it’s about what’s worth saying. Check out our 'State of Social Media 2025' guide, for some insights. Link in comments.

As a brand and marketing strategist, I’ve spent more time on social media than any sane person should admit. Over the years, I’ve built audiences, grown brands, launched platforms—and yes, I even moonlighted as a food influencer once upon a time. One thing I know for sure: just like culture it...

07/14/2025

Baseball Season X Blockbuster Movie Season. Loved seeing our POP OUT Campaign for Warehouse Cinemas during a Hagerstown Flying Boxcars game.

06/19/2025

Working with this great video team and local brand is always a good time. Utilizing your own team members and customers for marketing is how you stay connected and authentic as a brand.

05/30/2025

🎬 Behind the buns... and scenes! 🍔🐾
We’re cookin’ up something golden with .
Big shout out to some our our A+ crew:

🔥 And a huge thanks to locally owned for loaning us the grill that brought the sizzle.
Stay tuned—this commercial is rollin’ out soon.