Red Squirrel Strategies

05/06/2025

We're all using AI - but the ways we're using these tools are changing, even from last year to now. Will the therapy/companionship path continue to grow? What does that imply about our person-to-person relationships?

04/30/2025

If you'd like a solid overview of the different types of AI agents at work in the world today, this is an excellent article to read.

Learn how agentic AI works, when to use different types of AI agents, and what the future holds for businesses adopting intelligent, goal-driven automation.

04/23/2025

Did you know Gardening is one of the biggest departments in Home Depot? I didn't! This article highlights how Home Depot grew their gardening business, including reinventing how they compare and select plants for future use.

Their goal, like it should be for all businesses, is to increase the number of repeat customers. Here's how they are making that happen.

The retail giant spends years developing plants and flowers. The goal: make shoppers better gardeners—and loyal customers.

04/01/2025

On my birthday...many...years ago, I took myself shopping and sightseeing for the day. I worked a rather crazy rotating schedule in the Air Force and was delighted my birthday coincided with a day off. Stopping in the lobby of a well-known hotel downtown, I called my parents. They had stayed there several years before and loved the connection.

After giving me birthday wishes, my dad said "you know there's a terrific restaurant upstairs with a great view of the sunset. You need to head up there and enjoy dinner on us. We'll send you a check!" (enjoy the "back in the day" reference!).

I loved the idea, but was a bit worried about my solo status and casual shopping attire (and I knew dinner there would not be cheap!). As I exited the elevator to the top floor, the whole city was visible from the huge windows and the sun was heading towards the horizon.

To my delight, the entire dining experience was incredible. The staff treated me like gold. I specifically remember having a lovely conversation with the waiter making my Caesar Salad dressing table-side! As the sun set and lights went on all over the city, I savored coffee and a birthday dessert.

I'm so grateful to my parents, and especially my dad, who encouraged me to take on challenges and push through uncertainty. I still enjoy solo dining in large part thanks to that very memorable meal.

(and yes, my parents did send the check!)

03/31/2025

If you're looking for a great overview of digital marketing basics, this Wix article will get you started.

Here’s what digital marketing is and how to do it to gain customers and grow.